Winning the Zero Moment of Truth (ZMOT)
What is Zero Moment of Truth? According to Google: the moment when you grab your laptop, mobile phone, tablet or other wired device and start learning about a product or service you're thinking of buying or trying. Not only are we talking about what it is, we're going to show you how to WIN the Zero Moment of Truth to drive more consumers to your brand!
What is the Zero Moment of Truth?
"When consumers hear about a product today, thei...
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