Would you propose marriage on a first date?
Probably not. Not if you expect good results.
"Just like a courtship, if you are going to pop the question there will have been a lot of previous requests, starting with 'would you like to go out for a drink? Maybe Friday?' This gives the other person time to find out enough about you to know whether you are likely to fulfill his or her needs. Experiences on the web are no different."
You definitely want to ask for the conversion (ie phone call, form submit) but you don't want to ask for it too early or you'll get the same type of results that you would if we just met and you asked me to marry you.
As Ben Hunt discusses in "Convert! Designing Websites to Increase Traffic and Conversions," imagine that your conversion point sits on top of a hill. Your job is to lead your visitors up a steady climb. If it is too steep, your visitors may not have enough forward momentum to finish the last vital step. You must take them through a sequence of awareness to ensure your visitors make it to the top of the hill and make that conversion.
This is one of the reasons you can't make your website all about you and the fancy features of your products/services. Focus on how your product/service benefits your potential customers by answering the question they really want to know "what's in it for me?"
Clean up the path up your hill. Make it an easy path for your website visitors to follow.
Let me get to know your business and, most importantly, let me know what's in it for me and when you do propose, I'll say "yes!"
About TeamBishop: TeamBishop (Dawn Bishop & Leslie Whittaker) are Internet Marketing Consultants with ReachLocal Orlando. Our mission is to help you grow your business by increasing your leads and revenues and decrease unproductive advertising expenses through proven online marketing strategies. TeamBishop manages over $1.6 million annually in local business marketing budgets so when you work with us you know you are in experienced hands. Give us a call at 321.422.6600 to schedule your free consultation.
partial content from Ben Hunt