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Why Google+ Local Matters for Your Business

in Social Media & Web Presence Basics

Last updated 4 years ago

Google+ Local pages for business matter. 
People have always been able to connect with your business on Google as long as you had a dominant organic or pay-per-click presence but Google is making it easier than ever not only for people to find your business but interact with your business. 
 
But let's talk about one of the main reasons that you need to focus on not only having a Google+ Local page for your business but why you need to manage it and continually update it with relevant, useful content and posts. 
 
SEARCH ENGINE RANKING.
 
I've talked with a lot of local business owners and I know that the real estate at the top of any search engine results page related to their business is a piece of real estate they all aspire to posssess. And with the Penguin updates at Google, the rules of the game have changed when it comes to climbing the organic placement ladder. 
 
The ranking of your website on search engines like Google is highly impacted by social signals. The algorithm includes social signals to assign rankings (ie placement of your website) on result pages. 
 
Adopters of Google+ should expect better rankings for increased exposure.
 
But it's not just a matter of - if you build it, you will rank higher.
Yes, you must create a Google+ Local page and verify it so you show like you did when Google Places pages were all the rage. However, if you want to really maximize what Google+ Local can do for your business then you need to work on expanding your reach. Much like Facebook, you expand your reach by posting relevant, useful content. The type of content that I, your consumer, not only find interesting but also want to share with all my friends. I do this by +1-ing your posts. While this may not necessarily mean an extra sale every time someone +1's your posts, it does open the door for future opportunities to sell or promote your products/services. At the very least, you are building brand awareness about your business. 
 
Glenn Gow posted the following in his article Why Google+ Matters to Business on Business 2 Community,
"Google wants users to spend time on their search site so they can sell advertising. It’s really quite simple. When Google looks at their investment in Google+, it is to help them achieve the objective of selling more advertising.
 
To do that, Google is leveraging the content we provide on Google+ to drive better search results … which is what users want … which means users do more search on Google … which means advertisers get better value … which means Google sells more advertising.
 
Google wants to provide more and more relevant search results to users. They are doing this first by highlighting Google+ content in search results. Google will continue to make very significant investments in improving search results and will leverage Google+ to make that happen."
 
If you want to see your business in the prime real estate on Google, take the time to create and manage your Google+ Local page for your business. 
 

_____________________

If you'd like a personal consultation on how you can leverage Google+ Local for your business contact TeamBishop today!

author: Leslie Whittaker

photo courtesy of ReachLocal.com

 

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