2012 Marketing Trends: Designing for Multiple Mobile Devices

2012 Marketing Trends: Designing for Multiple Devices

in Mobile Marketing

Last updated 1 year ago

"In 25 years, U.S. wireless market penetration of mobile devices climbed from less than 1 percent in 1985 to 38 percent in 2000 to 96 percent today" (Go Mobile).

Smart phone sales recently surpassed PC sales and the gap is growing.
Tablet sales are expected to double from 64 million in 2011 to 104 million in 2012.
91 percent of all mobile phone users have their phones within arm's reach 24/7.

According to the 60 Second Marketer, there are 6.8 billion people on the planet, 4.0 billion own a mobile phone. Do you know how many own a toothbrush? 3.5 billion. Yeah, more people own a mobile phone than own a toothbrush.

Welcome to Screenapalooza where people view your emails, landing pages, blogs, videos and more on platforms of various sites, shapes and functionality, often using their mobile devices to triage their inboxes, states Silverpop.

Based on these statistics, it should be clear why one of the hottest marketing trends in 2012 is designing for multiple devices - particularly mobile devices. You need to provide your mobile users with an experience that is both prompt and user-friendly. Yet, most of us, consumers, have a less-than-rewarding visual experience on our smartphones. And with our increased usage of our mobile phones our patience decreases resulting in deleted unopened emails, shopping cart abandonment, high landing page bounce rates and deserted web pages.

Key Strategies for Mobile Design Success:

Keep information succinct.
Make directions and phone numbers easy to find and utilize click to call icons for easy dialing.
Minimize file sizes to maximize load times.
Design with the fingertip as the mouse in mind.
Use extensible hypertext markup language (X-HTML) when programming your website to ensure that any web browser will be able to render your site optimally.
Make your mobile website searchable and findable.
Create simple layouts.
Encode your standard site to automatically recognize and transfer mobile users to your mobile site.
Provide information in a manner that is quick, clear and concise.

Like it or not, mobile marketing is here to stay. And if you're not enabling potential customers to easily find your business and interact with your business via mobile, then you are missing out on HUGE opportunities.

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About TeamBishop: TeamBishop (Dawn Bishop & Leslie Whittaker) are Internet Marketing Consultants with ReachLocal Orlando. Our mission is to help you grow your business by increasing your leads and revenues and decrease unproductive advertising expenses through proven online marketing strategies. Give us a call at 321.422.6600 x122 to schedule your free consultation.

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Author: Leslie Whittaker

partial content from: Go Mobile by Jeanne Hopkins | 7 Marketing Trends to Watch in 2012 by Silverpop