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Recapture Lost Prospects with Remarketing

in Internet Marketing Solutions

Last updated 7 years ago

Are you tired of losing track of potential customers who visit your website but then leave without taking any action? Would you like a way to have your brand follow them around so that when they are ready to purchase they'll remember your business over all the competition?

Many consumers do research before deciding on which business they want to do business with. And you probably invest in many types of marketing to drive consumers to your website but most of them leave without contacting you. Don't lose out on their business by letting your business get lost in the crowd. Continue to reach out to them throughout the buying proces so they reach out to you when they're ready to purchase your services. 


Remarketing recaptures the interest of potential clients who have already expressed interest in your business by visiting your website whether they come to it by directly typing in the URL, through organic search engine results, social media, etc...

Basically, we make sure your business stays top of mind so that when someone finally makes the decision of "Wow, I really need a [insert your product/service] now" and decides to pick up the phone they remember you and not one of your competitors.

How it works.

We drop a "cookie" (way to track the website visitors Internet action) on the website visitors browser. This way we can follow them around when they surf the Internet. Then we will place your ad in front of them as many times as possible within a 60 day time period. We partner with over 20 networks which cover over 90% of the websites on the Internet so if they are surfing online, we will advertise to them for you.

Here's an example of how it can work.

Remarketing Benefits:

Great so we show your ad to consumers who have visited your site, "what's the big deal" you may wonder. Think about traditional advertising mediums such as billboards or television. Now, I'm not saying these are not great ways to build your brand but think about this, how much money do you invest in those types of advertising mediums? Do you know the percentage of consumers who see those ads that even have a need for your product or service or better yet - will ever have a need for your product or service. Let's say you are a weight loss clinic - when you pay for a billboard you are not only paying to put your brand in front of obese people with a need for your service but you are also paying to put your ad in front of people with super high metabolisms who can't gain weight even when sit down and eat 20 cheeseburgers in a row. Wouldn't you like to invest your marketing dollars efficiently and effectively by only spending it on consumers who have said "I have a need for [your product/service]."

  • Remarketing builds brand awareness. Very similar to your newspaper, billboard and tv ads except this is extremely targeted. Unlike the other forms of advertising, we're not targeting consumers who have no present need for your services. We're only targeting the people who have already demonstrated a need and an interest in your business.
  • Remarketing keeps your business top of mind. With so many businesses to choose from, I would imagine most consumers do research before deciding who to do business with. Remarketing makes sure that you stay fresh in their memory from the research phase to the buying phase. A lot of times people base their buying decisions on a brand they recognize, if it hasn't been recommended by someone else. It's the same reason that someone is more likely to go to David Maus for a car instead of a dealer they have never heard of or hire Morgan & Morgan over another law firm.


If you'd like to learn more about how remarketing can benefit your business and help you recapture lost leads, contact TeamBishop today at 321.422.6600 x113. We'd love to talk with you.


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