"It's no secret that there is an exponential growth in mobile shopping. Nearly 73 million mobile users ages 14 and up will browse or research products and services on their phones in 2012, according to a study by eMarketer."
Considering how many people are using their mobile devices to search, research and purchase products wouldn't it make sense to consider the end-to-end experience when it comes to consumer purchasing decisions.
If you are looking to not only convert mobile ad spending but also increase your overall conversions from mobile users try the following:
1. Get a Mobile Site.
We are in 2012 here. Seems pretty obvious that you'd want a mobile-friendly website. Mobify, Wirenode and Onbile can all create or convert your existing site into a mobile-friendly one. Did I mention that Google likes sites that are mobile-friendly. Make it easy to sue with only the most pertinent information.
2. Expect Comparison Shopping.
In less than a minute, I can compare prices across about 10 different websites. It's easier than ever to check info on multiple businesses so what sets you apart? Do you hae a special offer? Free shipping? Better products? Exceptional customer service?
Know your customers' pain points and showcase what you do differently to alleviate that pain. Make sure your mobile site addresses - in its limited screen real estate - why the search should stop with you.
3. Want to Drive Mobile Purchases?
If you want to drive mobile purchases "secure" is the keyword. Even though people are getting used to purchasing online, it is still something a lot of us are weary of. Make potential customers feel safe by telling them that your mobile site has been "secured" payment wise.
4. Offer Mobile Discounts.
Help seal the deal by offering a coupon or discount card. This technique works especially great with products/services that really require someone to come into your business. Integrate deals with mobie coupon applications or leveraging QR codes. Skip little plastic cards. We're in the technology age. Find a 21st century way to do the same thing.
5. Check Your Reviews.
With all the choices we (consumers) have, odds are we will be checking your reviews on your products and business first. Step one - make sure you are asking your exisitng customers for reviews, especially on your Google Places page. If you have negative reviews, don't fret. Respond appropriately as needed and focus on getting more great ones to blaance them out. Having a few negative reviews in a sea of good reviews adds credibility to your good ones.
Mobile search and purchases are growing exponentially. Do you really want to miss out on these great opportunities for your business.
How can you see mobile helping your business? Which of these techniques can you see yourself implementing?
Like this article? Then be sure to check these out.
- Web Traffic Via Mobile Increasing
- Why Negative Reviews are Actually Opportunities
- What is the Zero Moment of Truth (ZMOT)
About TeamBishop: TeamBishop (Dawn Bishop & Leslie Whittaker) are Internet Marketing Consultants with ReachLocal Orlando. Our mission is to help you grow your business by increasing your leads and revenues and decrease unproductive advertising expenses through proven online marketing strategies. Give us a call at 321.422.6600 to schedule your free consultation.
Read our client testimonials to learn more!
Author: Leslie Whittaker
Partial content from: Going Mobile: Tips to Turn an Ad into a Sale