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Did You Know: Mobile Drives Direct Reponse for Other Ad Channels

in Internet Marketing Solutions

Last updated 3 years ago

You still may not be a fan of a mobile optimized website but here's yet another reason why you want one.

According to March 2012 research from Google, conducted by Ipsos MediaCT and TNS Infratest,

  • 43% of smart phone owners used their device to search in response to television ads at least monthly
  • 40% of smart phone users searched in response to ads they saw in stores

With a smart phone in almost every pocket, more consumers are utilizing their smart phones to connect with your brand after seeing your brand through another form of media such as in-store ads, billboards, television ads, radio ads or print ads. So even if you don't believe in establishing a dominant web presence, you can bet that through your traditional forms of media consumers will still be triggered to search for you online and mostly likely through a mobile device. Consumers are using their mobile phones to get more information about your brand - and sometimes even make a purchase - immediately, wherever they are as a result of calls to action from your other advertising efforts.

The graphic below shows the frequency in which smart phone users search on their mobile phones as a response to offline ads.

Where are smart phone users searching in response to your advertising?

  • 58% generally search from home
  • 43% search "on the go"
  • 31% search at retail locations - making retail locations the number one out-of-home place for smart phone users to take action

And for those of you doing online advertising, smart phone users, according to this research, are more likely to notice your advertising on search engines and on retailer websites.

Like it or not, smart phone usage for locating your brand online is becoming far more prevalent. As a result, you will definitely want to learn how to incorporate a mobile friendly website and advertising into your marketing mix. You'll not only make it easier for consumers to engage with your brand but you'll produce a more significant return on investment from your traditional advertising efforts too.


About TeamBishop: TeamBishop (Dawn Bishop & Leslie Whittaker) are Internet Marketing Consultants with ReachLocal Orlando. Our mission is to help you grow your business by increasing your leads and revenues and decrease unproductive advertising expenses through proven online marketing strategies. Give us a call at 321.422.6600 x122 to schedule your free consultation

Read our client testimonials to learn more!
Author: Leslie Whittaker

partial content from eMarketer "Mobile Drives Direct Response for Other Ad Channels"
images courtesy of Incase
and eMarketer



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