Interested in pay-per-click for your business but afraid it's too expensive?
In January, Google released their Q4 2011 earnings resulting in a massive quarter with paid clicks on Google's network up 34% year over year. But even while their growth is up, cost per click (CPC) is down 8% year over year which means that they aren't charging advertisers more per click.
In translation: you, as an advertiser, are paying less per click and not more.
As stated on Search Engine Land, paid clicks also increased from Q3 to Q4 by 17% while CPC dropped 8% from Q3 to Q4.
Paid Clicks: aggregate paid clicks which include clicks related to ads served on Google sites of all network members, increased approximately 34% over the fourth quarter of 2010 and increased approximately 17% over the third quarter of 2011.
Cost per Click: average cost per click which includes clicks related to ads served on Google sites and the sites of the network members, decreased approximately 8% over the fourth quarter of 2010 and decreased approximately 8% over the third quarter of 2011.
Google revenue has increased 25% year over year.
There has never been a better time to invest in pay per click advertising for your business.
You may not believe people click on the sponsored ads (pay per click ads) but if Google continues growing revenue year after year it's clear to see that people clearly are.
Like this article? Then you have to check out these.
- Why We Love Pay Per Click
- No One Clicks on Pay Per Click - or do They?
- ReachSearch: Local Buyers are Within Your Reach
About TeamBishop: TeamBishop (Dawn Bishop & Leslie Whittaker) are Internet Marketing Consultants with ReachLocal Orlando. Our mission is to help you grow your business by increasing your leads and revenues and decrease unproductive advertising expenses through proven online marketing strategies. Give us a call at 321.422.6600 to schedule your free consultation.
Read our client testimonials to learn more!
Author: Leslie Whittaker
Partial content from: Search Engine Land: Google Paid Clicks Up 34%
Image from: munirahmad.net