Google Study: Does SEO Plus Pay Per Click Equal More Clicks?

in Internet Basics - What You Need To Know

Last updated 1 year ago

Did you know that even if you have the number one organic listing on Google and other search engine results pages, paid search (pay per click/sponsored ads) increase clicks to your website.

According to new research from Google, 50% of clicks on a business' search ad are "incremental" meaning they would not be replicated in the organic search results if your paid ad did not appear on the page. Having top organic placement doesn't mean you shouldn't invest in pay per click advertising. Drive a significant lift in site visits by incorporating search engine advertising into your Internet marketing strategy.

In addition, Google reported that 81% of the time, paid search ads appear without an organic listing, and 66% of ad clicks occur when there is no associated organic listing for the business on the page. Because there is no guarantee that your site will appear on page one of the organic search results, it’s imperative to employ a holistic Web presence strategy that includes both pay-per-click search engine advertising and search engine optimization (SEO) to drive traffic to your site.

This infographic from Google illustrates the lift in clicks from the search engine results page when paid search ads appear in addition to organic listings.

impact_organic_rank_on_ad_clicks_google_study

This Google study depicts the importance of not only having prominent organic ranking but also establishing a prominent presence within the sponsored listings of search engine results. Implementing both into your Internet marketing strategy drives more traffic to your website and ultimately boosts your revenue growth.

How is your business balancing search engine advertising and search engine optimization to create a dominant web presence?

Interested in learning how you can start your pay per click campaign to drive more visitors to your website and leads to your business? Ask me how. We specialize in Internet marketing and pay per click advertising.

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About TeamBishop: TeamBishop (Dawn Bishop & Leslie Whittaker) are Internet Marketing Consultants with ReachLocal Orlando. Our mission is to help you grow your business by increasing your leads and revenues and decrease unproductive advertising expenses through proven online marketing strategies. TeamBishop manages over $1.6 million annually in local business marketing budgets so when you work with us you know you are in experienced hands. Give us a call at 321.422.6600 x122 to schedule your free consultation.

Read our client testimonials to learn more!
Author: Leslie Whittaker

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partial content from: ReachLocal article by Tamara Weintraub
image courtesy of: Google Research Blog