After Google's three Penguin updates this year that severely affected the way your business ranks organically on their search engine results page, business owner's are scrambling to regain their hard sought status organically.
Penguin was the follow-up to the 2011 Panda update and sent a sock wave that changed how pages rank in Google in a dramatic fashion.
With these changes to Google and other search engines, one thing is clear: building a solid Web presence is critical to get found on search engines. One way to help build your Web presence is to create and optimize your social media pages to rank on the search engine results page. Why? Because the search engines are looking at how consumers interact with your business more so than what you say about your business.
Here are a few Web Presence Optimization tips the experts swear by.
CLAIM & OPTIMIZE YOUR SOCIAL MEDIA SITES.
Google, Yahoo! and Bing are all now placing more emphasis on social media sites when it comes to how you rank on search engines. And not just if you have a presence on social media sites but how involved are you and your customers on these sites.
The four main sites you want to focus on are:
And sites like Pinterest are certainly gaining traction as well when it comes to helping you rank higher organically.
Start by claiming a page or profile on each of these sites for your business, and then optimize each page to include a consistent use of your business name, link to your business website, and other important factors to help you get found via search. Here are a few resources to check out:
- Facebook SEO Tips for Your Local Business
- Your Guide to Optimizing Local Google+ Pages
- Video SEO Tips: How To Optimize Your Videos for Google and YouTube
REGULARLY ENGAGE WITH YOUR AUDIENCE
If you haven't updated your Facebook business page since 2010, you aren't doing yourself any favors. Google's algorithm isn't just checking to see if you have claimed this page, they are also checking to see how much you are updating the pages and how much engagement you are getting from your fans and followers.
At least once per day, someone should be responding for your business to comments, retweets, mentions, and any type of engagement received on your Facebook fan page, Google+ page, Twitter page, or other social media page.
Respond reguarly. Engage often and post relevant, useful information at least daily.
PUT MORE EMPHASIS ON QUALITY CONTENT
Publishing quality content on the Web is a powerful way to get your business’ social media sites indexed by Google, Yahoo!, and Bing. But, what is quality content exactly, and how can you create it?
- Create informative, interesting or entertaining articles that are geared toward your target consumers.
- Post photos and videos.
- Publish content regularly.
- Point hyperlinks to relevant pages on your website.
Help build a robust, optimized web presence by claiming your social pages; posting fresh, quality content regularly; and by regularly engaging with your audience.
What type of social media posts and content have you had the most success with?
- Social Media 101: Getting Started on Top Networks
- Why Fresh Content is More Important than Ever for SEO
- 10 Ways to Diversify Your Online Marketing
For more information on how you can optimize your web presence, contact TeamBishop today! We specialize in helping local businesses create a robust web presence through social media and quality content.
partial content and photos courtesy of ReachLocal ReachCast blog.