When it comes to getting new customers via the Internet, owning more Internet "shelf space" is essential. Optimize your web presence so that consumers can discover your brand online and through extremely popular sites like Facebook. With search becoming more social, you need to generate more likes and social insights about your brand in order to snag more shelf space and capture more consumer attention.
How can you capture more shelf space, let's start with Tip #1 in Facebook SEO.
CREATE A CUSTOM FACEBOOK FAN PAGE URL.
Once you get 25 "likes" on your Facebook fan page you can create a custom URL for your fanpage, such as http://www.facebook.com/TeamBishopOrlando. Your custom URL includes the Facebook domain followed by your custom user name.
Custom Facebook URL's make it easy to share your social profiles conversationally as well as help search engines like Google know that that particular Facebook page is affiliated with your business. For best practice SEO, select your company name or something as close to it as you can get if it is already taken. Once you've selected your custom Facebook fan page name you can't change it, so be sure to spell check and double check it before you finalize it.
CREATE A CUSTOM FACEBOOK FAN PAGE URL INSTRUCTIONS.
- Switch to using Facebook as the page you want to create the custom URL for. Do this by going to "Account" then "use Facebook as page."
- Click on "Edit Page" on the right-hand side.
- Go to "Basic Information" on the left-hand menu.
- In the "Username" click - "create a username for this page"
- Continue as yourself.
- Enter custom username in "enter desired username" field.
- Check availability.
- Double check spelling then confirm.
Now that you have your custom Facebook URL you can use it to promote your Facebook page on offline and online marketing messages. This is a great way to get more social engagement and capture more shelf space for your brand on the search engines!
How do you promote your Facebook fan page? What methods have been the most effective for you?