Marketing has evolved - has your marketing strategy?
Empowered by the web, consumers are no longer turning to billboards, TV or radio to learn about new brands. Instead, we now have a plethora of information at our fingertips in the form of laptops, tablets and smart phones. And we are using these new mediums and the Internet to find, research and buy brands and products.
Some 90% or more of buying decisions begin with a web search. Do you have a web presence where your consumers are searching?
Did you know that:
- 44% of direct mail is never opened. That's a waste of time, postage and paper.
- 86% of people skip through television commercials.
- 84% of 25 to 34 year olds have clicked out of a website because of an "irrelevant" or "intrusive ad"
- The cost per lead in outbound marketing is more than for inbound marketing.
Inbound marketing focuses on earning, not buying, a person’s attention, which is done through social media and engaging content, such as blogs, podcasts and white papers. This content is interesting, informative and adds value, creating a positive connection in the eyes of the consumer, thus making him more likely to engage your brand and buy the product. So it costs less and has better a ROI (Lauren Dell).
Below is an infographic created by Voltier Digital that highlights the difference between inbound marketing and outbound marketing.
What Counts as Inbound Marketing?
This marketing strategy focuses on getting found by customers. You "earn" your way in instead of buying, begging, or bugging.
What are Some Effective Inbound Marketing Tactics?
Content marketing and social media participation in the form of:
Did you know that inbound marketing costs 62% less per lead than traditional outbound marketing?
The Internet continues to revolutionize how we find, buy, sell and interact with brands and their products/services. The days of annoying your customers is fading. Today's consumers want added value - not to be beaten over the head with your marketing message. So why not give them what they want?
Have you seen an increase in business and customer loyalty through inbound marketing? If so, which tactics were the most advantageous?
Leave your thoughts in a comment!
If you liked this article, check out the following:
- Inbound Marketing vs. Outbound Marketing - What's the Difference
- Hot Internet Marketing Trends in 2012
- The Evolution of Online Marketing & Organic Ranking with Local Bob
About TeamBishop: TeamBishop (Dawn Bishop & Leslie Whittaker) are Internet Marketing Consultants with ReachLocal Orlando. Our mission is to help you grow your business by increasing your leads and revenues and decrease unproductive advertising expenses through proven online marketing strategies. TeamBishop manages over $1.6 million annually in local business marketing budgets so when you work with us you know you are in experienced hands. Give us a call at 321.422.6600 to schedule your free consultation.
Image courtesy of: Voltier Digital
Partial content from: Inbound Marketing vs Outbound Marketing [infographic]; Content Marketing by Rebecca Lieb; Voltier Digital infographic