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How to Get More Customers: Throw Out the Old & Embrace the New Rules of Marketing

in Business Strategies

Last updated 5 years ago

The face of marketing has changed. For those of you who so lovingly embraced and continue to embrace the more traditional forms of marketing such as television, print and radio, you may not even know what the new landscape of marketing looks like nor the unlimited ways it can dramatically boost your business growth. 

And let's be honest, how many of your traditional marketing strategies generate the same return on investment that they did fifteen or even ten years ago? Are they really ?producing the results you want/need?

How about a way to reach niche buyers directly with targeted information that costs a fraction of what big-budget traditional advertising costs? Say hello to the Internet and Internet advertising, marketing and public relations.

Before we start talking about how to get more customers via Internet marketing let's first examine the old rules of marketing. In "the New Rules of Marketing & PR" David Meerman Scott lists the following as the old rules of marketing:
  • marketing simply meant advertising (branding)
  • advertising needed to appeal to the masses
  • advertising relied on interrupting people to get them to pay attention to a message
  • advertising was one-way: company to consumer
  • advertising was exlusively about selling products
  • advertising was based on campaigns that had a limited life
  • creativity was deemed the most important component of advertising
  • it was more important for the ad agency to win advertising awards than for the client to win new customers
  • advertising & PR were separate disciplines ran by different people with separate goals, strategies and measurement criteria

No longer are these true. The Internet transformed the rules of marketing and if you want your business to thrive, you must transform your marketing strategy. With the Internet, you have an abundant amount of opportunities that never existed with traditional marketing and advertising mediums. 
Are you ready to learn how to get more customers using a new Internet-focused marketing strategy? 
Scott lists the following as the new rules of marketing and PR:
  • marketing is more than just advertising
  • PR is far more than just a mainstream media audience
  • you are what you publish
  • people want authenticity, not spin
  • people want participation, not propoganda
  • instead of causing one-way interruption, marketing is about delivering content at just the precise moment your audience needs it
  • marketers must shift their thinking from mainstream marketing to the masses to a strategy of reaching vast numbers of underserved audiences via the web
  • PR is not about your boss seeing your company on TV - it's about your buyers seeing your company on the web
  • marketing is not about your agency winning awards - it's about your organization winning business
  • the Internet has amde public relations public again after years of almost exclusive focus on media
  • companies must drive people into the purchasing process with great online content
  • blogs, online video, e-books, news releases and other forms of online content let organizations communicate directly wtih buyers in a form they appreciate
  • social networks allow people all over the world to share content and connect with the people and companies they do business with
  • on the web, the lines between marketing and PR are blurred
The Internet offers unparalleled opportunities for you to get new customers at a fraction of the cost of traditional advertising. 
Interested in knowing what some of those opportunities are? Call me to schedule your free consultation with a team of highly specialized and highly successful Internet marketing consultants. Give us 15 minutes and if we can't show you an Internet marketing strategy that helps you achieve your goals, you can kick us to the curb. We guarantee we won't waste your time. And if nothing else, you'll learn a lot in the process. Call TeamBishop today at 321.422.6600 x122.

About TeamBishop: TeamBishop (Dawn Bishop & Leslie Whittaker) are Internet Marketing Consultants with ReachLocal Orlando. Our mission is to help you grow your business by increasing your leads and revenues and decrease unproductive advertising expenses through proven online marketing strategies. Give us a call at 321.422.6600 x122 to schedule your free consultation

Read our client testimonials to learn more!
Author: Leslie Whittaker

partial content from David Meerman Scott's "The New Rules of Marketing & PR"
images courtesy of and




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