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    Yahoo signs search deal with Google

    Last updated 2 years ago

    This is an interesting development concerning Yahoo's search results and PPC. While Yahoo still has ties to Bing, they recently inked a deal with Google to provide some organic and PPC search results. You can read some of the details here. How will this affect Yahoo search? It's a bit too early to say but we'll be on the frontline to let you know.

    Succeed in a Micro-Moment Mobile World

    Last updated 2 years ago

    People are increasingly using their mobile devices for communication, social media, entertainment, and all of their needs that may arise. Research shows on average we check our phones 150 times a day. That's a lot of time and a lot of attention being directed at our phones! Are you there when a customer has a micro-moment and they are looking for you? Check out this guide from Google to find some insight into these micro-moments and how the shift to mobile may affect your business. If you need help getting in front of these mobile users, reach out to Team Bishop for a comprehensive mobile marketing strategy custom tailored to your business.

    10 Stats on Why Your Online Reputation Really Matters

    Last updated 2 years ago

    Your online reputation is important for your business for a number of reasons. Check out these 10 stats that show why!

    Display is More Than Just Driving Clicks

    Last updated 2 years ago

    It's easy to look purely the basic metrics for a display campaign and judge it based upon that. However, display campaign reach FAR beyond those metrics. As this article by David McBee points out, the action resulting from a display campaign isn't usually immediate. You may see these results further down the buying funnel, like when the consumer is thinking about looking for an auto repair shop and your name points into their head or when looking for a dentist and they remember seeing your ads. Display is excellent for building awareness and reinforcing your brand in the market. We offer several different types of display campaigns to best suit your business. Just reach out to TeamBishop to learn more about what display can do for you!

    Is Social Media Marketing Worth it for SMBs?

    Last updated 2 years ago

    The quick answer is yes but with the right methods. SocialMediaToday.com has a nice write up covering the value of social media and some of the best practices for it. All of this does take up quite a bit of time though. TeamBishop has a GREAT solution for SMBs who either needs a bit of help with their social media or just do not have the time to do it themselves. Our ReachCast product would be perfect for you! Contact us today for more details!




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