Sign In

    Google Study: Does SEO Plus Pay Per Click Equal More Clicks?

    in Internet Basics - What You Need To Know

    Last updated 5 years ago

    Did you know that even if you have the number one organic listing on Google and other search engine results pages, paid search (pay per click/sponsored ads) increase clicks to your website.
     
    According to new research from Google, 50% of clicks on a business' search ad are "incremental" meaning they would not be replicated in the organic search results if your paid ad did not appear on the page. Having top organic placement doesn't mean you shouldn't invest in pay per click advertising. Drive a significant lift in site visits by incorporating search engine advertising into your Internet marketing strategy.
     
    In addition, Google reported that 81% of the time, paid search ads appear without an organic listing, and 66% of ad clicks occur when there is no associated organic listing for the business on the page. Because there is no guarantee that your site will appear on page one of the organic search results, it’s imperative to employ a holistic Web presence strategy that includes both pay-per-click search engine advertising and search engine optimization (SEO) to drive traffic to your site.
     
    This infographic from Google illustrates the lift in clicks from the search engine results page when paid search ads appear in addition to organic listings.

    This Google study depicts the importance of not only having prominent organic ranking but also establishing a prominent presence within the sponsored listings of search engine results. Implementing both into your Internet marketing strategy drives more traffic to your website and ultimately boosts your revenue growth. 

    How is your business balancing search engine advertising and search engine optimization to create a dominant web presence?


    Interested in learning how you can start your pay per click campaign to drive more visitors to your website and leads to your business? Ask me how. We specialize in Internet marketing and pay per click advertising.

    ____________________________________________

    About TeamBishop: TeamBishop (Dawn Bishop & Leslie Whittaker) are Internet Marketing Consultants with ReachLocal Orlando. Our mission is to help you grow your business by increasing your leads and revenues and decrease unproductive advertising expenses through proven online marketing strategies. TeamBishop manages over $1.6 million annually in local business marketing budgets so when you work with us you know you are in experienced hands. Give us a call at 321.422.6600 x122 to schedule your free consultation.

    Read our client testimonials to learn more!
    Author: Leslie Whittaker

    _______________________________________________________

    partial content from: ReachLocal article by Tamara Weintraub
    image courtesy of: Google Research Blog

     

    Mobile Marketing Landscape: How Your Customers Are Engaging on Their Devices

    in Internet Marketing Solutions

    Last updated 2 years ago

    Like it or not, mobile marketing is now, today, the present.
     
    Where we once stood idle in lines at the grocery store perusing the advertisements in magazines, reading a book on our morning subway commute or people watching outside the movies waiting for a friend who is running late, today's consumers don't sit idly by. In spare moment's they check their email, shop on Amazon, surf the web, watch videos on YouTube or socialize on Facebook and Twitter all from the convenience of their iPhone or iPad. 
     
    Even while we sit in the comfort of our own home eating dinner or watching television, more often than not we are simultaneously browsing the latest news stories with the swipe of a finger. But you don't have to believe me. Jeanne Hopkins, Vice President of Marketing at Hubspot, even states about mobile marketing that "it's a once-in-a-generation shift in the way consumers connect with brands. And it's going to have greater impact than radio, TV, and the personal computer - combined."
     
    But how do YOUR consumers utilize their devices and how can you capitalize on the opportunities presented by each of the different ways we, your consumers, engage with our many devices?
     
    Let's start with our home computer usage.
    When sitting in front of my home computer, I'm typically looking for easy navigation and more in-depth information such as product reviews and detailed product related content. At home, on my large desktop screen, I'm more likely to do extensive research and ignore advertising as I peruse content specific to my search inquiries. And the content, products and services I'm looking for may or may not be local in nature. 
     
    Smartphone Usage.
    Typically, when I'm searching on my smartphone, I'm on the go. Odds are I'm walking into a business, looking for a specific business or service close to my location or impatiently waiting in line at a retail store. When it comes to searching on my smartphone I'm more likely looking for quick information, local businesses or checking my email or socializing on social media. My smaller (tiny really) screen makes it more difficult to read detailed information and the load time for your website is a crucial factor in terms of whether or not I do business with you, or even, for that matter, give you 15 seconds of my time. Because, frankly, 15 seconds is about all I have. 

    What about tablet usage (aka iPads)?
    A recent Nielsen survey showed that tablets had the highest proportion of people using the device while watiing television: 40%. Typically, I (the consumer) reserve my tablet for more leisurely acitivities like game playing, browsing, shopping and content consumption. Activities high on my list are watching video, reading books, searching for info, emailing and shopping. I'm also more likely to pay attention to advertisements when using my tablet. 
     
    When it comes to mobile marketing - your options are unlimited.
     
    Here are a few more fun facts:
    • 85% of mobile devices are web enabled
    • 1 in 3 mobile searches have local intent
    • Mobile search, according to Google, has increased 400% in 2011 versus 2010
     
    But where do you start with your mobile marketing strategy?
    Let's keep it simple today. The first step in mobile marketing: create a mobile optimized website.
    Why? So that no matter what device I am searching for you on, I can easily find you and give you my business.
     
    What strategies do you plan on using to make your business more mobile friendly? Have you seen any done by other businesses that you thought were really genius?
    Leave your thoughts in a comment.
     

    ______________________________________________________

     

      Like this article? Then be sure to check these out.

    ______________________________________________________

    About TeamBishop: TeamBishop (Dawn Bishop & Leslie Whittaker) are Internet Marketing Consultants with ReachLocal Orlando. Our mission is to help you grow your business by increasing your leads and revenues and decrease unproductive advertising expenses through proven online marketing strategies. Give us a call at 321.422.6600 x122 to schedule your free consultation

    Read our client testimonials to learn more!
    Author: Leslie Whittaker

    ?image courtesy of conversionpipeline.com
    ?partial content courtesy of Jeanne Hopkins in "Go Mobile"

     

    Website Best Practices: Is Your Website Proposing to Me Too Early?

    in Website Secrets

    Last updated 5 years ago

    Would you propose marriage on a first date?

    Probably not. Not if you expect good results.

    "Just like a courtship, if you are going to pop the question there will have been a lot of previous requests, starting with 'would you like to go out for a drink? Maybe Friday?' This gives the other person time to find out enough about you to know whether you are likely to fulfill his or her needs. Experiences on the web are no different."

    You definitely want to ask for the conversion (ie phone call, form submit) but you don't want to ask for it too early or you'll get the same type of results that you would if we just met and you asked me to marry you.

    As Ben Hunt discusses in "Convert! Designing Websites to Increase Traffic and Conversions," imagine that your conversion point sits on top of a hill. Your job is to lead your visitors up a steady climb. If it is too steep, your visitors may not have enough forward momentum to finish the last vital step. You must take them through a sequence of awareness to ensure your visitors make it to the top of the hill and make that conversion.

    This is one of the reasons you can't make your website all about you and the fancy features of your products/services. Focus on how your product/service benefits your potential customers by answering the question they really want to know "what's in it for me?"

    Clean up the path up your hill. Make it an easy path for your website visitors to follow.

    Let me get to know your business and, most importantly, let me know what's in it for me and when you do propose, I'll say "yes!"

     

    ____________________________________________________________

    About TeamBishop: TeamBishop (Dawn Bishop & Leslie Whittaker) are Internet Marketing Consultants with ReachLocal Orlando. Our mission is to help you grow your business by increasing your leads and revenues and decrease unproductive advertising expenses through proven online marketing strategies. TeamBishop manages over $1.6 million annually in local business marketing budgets so when you work with us you know you are in experienced hands. Give us a call at 321.422.6600 to schedule your free consultation.

    Read our client testimonials to learn more!
    Author: Leslie Whittaker

    partial content from Ben Hunt

     

    Inbound Marketing Rising - Are You Onboard? | Internet Marketing News

    in Business Strategies

    Last updated 5 years ago

    Marketing has evolved - has your marketing strategy?

    Empowered by the web, consumers are no longer turning to billboards, TV or radio to learn about new brands. Instead, we now have a plethora of information at our fingertips in the form of laptops, tablets and smart phones. And we are using these new mediums and the Internet to find, research and buy brands and products. 

    Some 90% or more of buying decisions begin with a web search. Do you have a web presence where your consumers are searching?

    Did you know that:

    • 44% of direct mail is never opened. That's a waste of time, postage and paper.
    • 86% of people skip through television commercials.
    • 84% of 25 to 34 year olds have clicked out of a website because of an "irrelevant" or "intrusive ad"
    • The cost per lead in outbound marketing is more than for inbound marketing

    Inbound marketing focuses on earning, not buying, a person’s attention, which is done through social media and engaging content, such as blogs, podcasts and white papers. This content is interesting, informative and adds value, creating a positive connection in the eyes of the consumer, thus making him more likely to engage your brand and buy the product. So it costs less and has better a ROI (Lauren Dell).

    Below is an infographic created by Voltier Digital that highlights the difference between inbound marketing and outbound marketing.

    What Counts as Inbound Marketing?
    This marketing strategy focuses on getting found by customers. You "earn" your way in instead of buying, begging, or bugging. 

    What are Some Effective Inbound Marketing Tactics?
    Content marketing and social media participation in the form of:

    • Whitepapers
    • Ebooks
    • Podcasts
    • Blogs
    • Infographics

    Did you know that inbound marketing costs 62% less per lead than traditional outbound marketing?

    The Internet continues to revolutionize how we find, buy, sell and interact with brands and their products/services. The days of annoying your customers is fading. Today's consumers want added value - not to be beaten over the head with your marketing message. So why not give them what they want?

    Have you seen an increase in business and customer loyalty through inbound marketing? If so, which tactics were the most advantageous? 
    Leave your thoughts in a comment!

    ________________________________________________________

    If you liked this article, check out the following:

    __________________________________________________________

    About TeamBishop: TeamBishop (Dawn Bishop & Leslie Whittaker) are Internet Marketing Consultants with ReachLocal Orlando. Our mission is to help you grow your business by increasing your leads and revenues and decrease unproductive advertising expenses through proven online marketing strategies. TeamBishop manages over $1.6 million annually in local business marketing budgets so when you work with us you know you are in experienced hands. Give us a call at 321.422.6600 to schedule your free consultation.

    Read our client testimonials to learn more!
    Author: Leslie Whittaker

    Image courtesy of: Voltier Digital

    Partial content from: Inbound Marketing vs Outbound Marketing [infographic]; Content Marketing by Rebecca Lieb; Voltier Digital infographic

     

    Where Should You Invest Your Marketing Budget | Orlando Internet Marketing News

    in Internet Basics - What You Need To Know

    Last updated 5 years ago

    "[Businesses] have used signage, billboards, newspapers, magazines, vehicles, buildings, radio, TV – just about every means imaginable to market their products and services. But never have we seen marketing spread exponentially in different directions since the advent of the Internet and the proliferation of computers, laptops, tablets and smartphones."

    The Internet and search engines have chanced the nature of marketing forever. And that's fantastic news for your business. This especially holds true for businesses that customers frequent often like retailers.

    What can you do to take full advantage of this shift in marketing?

    How about focus your advertising budget on the places that consumers turn to most often when looking for news and information about local businesses.

    Reach Consumers Through Local Search.
    Surveying 1,087 adults on local business and search engines in December 2010, PEW Internet discovered the following findings on where these adults get their news and information about local businesses (not including restaurants and bars). Respondents were able to select more than one option.

    • 47% said they relied most on the Internet for local information
    • 36% rely on search engines
    • 31% rely mostly on newspapers
    • 22% rely on word of mouth from family and friends
    • 8% rely on local TV
    • 5% rely on local radio


    What can you take away from this information?
    You need to market to every local search site on the Web - these would be sites like Google Places (maps); Yelp (reviews); FourSquare (check-in's); as well as directories like SuperPages, Yahoo Local listings, CitySearch and the many other directories out there. The more places you are located, the easier it is for consumers to find you and not your competition.

    To ensure the best results, make sure all of your information on each of the listings matches. It won't help your search listings as much as when all the information matches.

    _________________________________________________

    If you like this article, be sure to check out:

    ________________________________________________

    About TeamBishop: TeamBishop (Dawn Bishop & Leslie Whittaker) are Internet Marketing Consultants with ReachLocal Orlando. Our mission is to help you grow your business by increasing your leads and revenues and decrease unproductive advertising expenses through proven online marketing strategies. Give us a call at 321.422.6600 to schedule your free consultation. 

    Read our client testimonials to learn more!

    Author: Leslie Whittaker

    Partial content and images from: How to Get a 10x Lift In Monthly Unique Visits by Paul Bruemmer

    What should you incorporate on these listings and directories:

    • company name
    • address
    • local phone number
    • map directions
    • optimized images
    • rich media
    • coupons
    • social sharing
    • reviews


    Sure consumers are utilizing other types of media to gather information but no where is this gathering process more evident than online. 47% simply turn to the Internet. 36% rely on search engines and if you don't think that part of that 22% who rely on word of mouth from family and friends doesn't include social media as the means they gather that information then you'd be dead wrong.

    Do you really want to focus your marketing efforts on mediums that aren't the primary way people look for your business? Or are mediums that are not easily accessible via mobile devices?

    What marketing mediums do you find to be the most advantageous for your business? Share your thoughts in a comment.

     



Mashable Award Badge

  • Hours:

  • 8:00 AM to 8:00 PM Monday
  • 8:00 AM to 8:00 PM Tuesday
  • 8:00 AM to 8:00 PM Wednesday
  • 8:00 AM to 8:00 PM Thursday
  • 8:00 AM to 8:00 PM Friday


Links

  • Recent Posts
    • Loading posts... Spinner
  • View All
  • Recent Comments
    • Loading comments... Spinner
  • Popular Tags
    • Loading tags... Spinner