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    SHOP LOCAL: Support Small Business Saturday in Orlando this Weekend!

    Last updated 2 years ago

    The 2nd annual Small Business Saturday is dedicated to supporting small businesses on one of the busiest shopping weekends of the year. We're asking you to support your local community this year by shopping at your favorite local stores to help fuel the economy. When we all shop small, it will be huge.

    This year Small Business Saturday falls on November 26th - the day after Black Friday which immediately follows the Thanksgiving holiday.

    TeamBishop and ReachLocal are pledging their support for local businesses by shopping small on Saturday, November 26. We encourage all our clients, friends and family to do the same. We understand the value and vitality that small businesses provide to our local Orlando economy, job market and the uniqueness of our Orlando community. And what better way to support them than by making a pledge to Shop Small this Saturday?

    So please join us this Saturday as we Shop Small at our favorite local businesses.

    Not sure where to shop local in Orlando. Yelp has put together a "Yelp Shops Local Pledge" which not only encourages you to shop local in Orlando but also provides some great local shopping events. And if that isn't enough, you can always you use Yelp to find great local businesses to spend your money in this Saturday as well.

    And if you need even more ideas, here are some of TeamBishop's Favorite Local Stores to Support this holiday.

    • Relax In Comfort - specialty beds that are better than Tempurpedic - FREE $50 gift card for Brio with bed demo at Winter Park location
    • Adkore - give the gift of relaxation with acupuncture or massages
    • Dr. James Baker - get specials on Skin Care, Latisse and Botox
    • Longwood Healing Center - massage therapy, body makeovers, non-surgical facelifts and so much more. Gift cards available.
    • Precious Fine Jewelers - check out their Oviedo Mall location for great deals on beautiful and exquisite jewelry
    • Alafaya Vet - give the gift of a healthy pet (2 locations)

    For more great local businesses that you can support, visit Yelp Orlando and see which places other people are supporting and think are the best in Orlando.

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    If you are a local business looking for ways to market your business in Orlando and grow your market share, contact TeamBishop today! We are experts at helping local businesses grow their marketshare through digital marketing.

    Author: Leslie Whittaker

    ReachLocal Review: Call Volume Increased by 20%

    Last updated 2 years ago

    Nine months ago, Fred Beck at Broco Auto Glass decided to use ReachLocal for his search engine advertising. Since then, Fred says that he has found ReachLocal to be very effective in all aspects of his business and that his call volume has increased by 20%.

    Watch his video review of how ReachLocal has helped his business stay front-of-mind in his market.

    Fred has been extremely happy with the results of his ReachLocal search engine advertising campaign. Here are a few great comments he made:

    "We're finding that more people are using their computer for glass services and as all service people understand, if the phone rings it's your job to close the sale. And it's making the phone ring and that's the objective of doing ReachLocal.

    The call recording has helped us script our CSRs and helped them on how to close the customer. Our call volume has increased probably 20% over the last 9 months and we look forward to it going up in the near future.

    I recommend ReachLocal to anyone out there that's looking to increase their call volume, especially people in the service business as you have to be front-of-mind awareness for customers if you want to break into the market and keep the market share that you have now."

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    If you'd like to learn more about how you can keep and grow your market share, contact TeamBishop today. We're the experts when it comes to helping local business owners develop Internet marketing strategies that will not only help you create a web presence for your brand but help you dominate in your market. Feel free to see read and watch some of our reviews.

    What is the Zero Moment of Truth?

    in Winning the Zero Moment of Truth (ZMOT)

    Last updated 2 years ago

    "When consumers hear about a product today, their first reaction is 'let me search for it online.' And so they go on a journey of discovery: about a product, a service, an issue, an opportunity. Today you are not behind your competition. You are behind the technology. You are behind your consumer." (Rishad Tobaccowala, Chief Strategy & Innovation Officer Vivaki)


    The buying decision has changed. Decisions aren't made at the grocery store freezer, the retail shelf or car dealer lot. Now there's a critical moment before consumers get to your business. Quite possibly the first impression consumers have of your brand or product. Google calls this the Zero Moment of Truth. And while most marketers and business owners devote tremendous energy, and money, to the original moments of truth (those at the "shelf" when a consumer decides on your brand and then when they use your brand are either delighted or aren't). But the real question, and most important in terms of gaining new business, is - are you winning the Zero Moment of Truth?


    Here's what the Zero Moment of Truth looks like:

    • A couple sitting in a coffee shop scanning reviews on their laptop for the best Latin restaurant in their city.
    • A student in the local bookstore checking reviews on his mobile phone for the books he is interested in possibly purchasing.
    • A busy mom looking and comparing information and pricing on cold medications on her iPad while waiting to pick up her kids after school.
    • A women researching information on her computer about the man she has a blind date with later that night.


    As Google defines it:The Zero Moment of Truth (ZMOT) is that moment when you grab your laptop, mobile phone or some other wired device and start learning about a product/service (or potential boyfriend) you're thinking about trying or buying.


    Consumers no longer want to just hear what you have to say about your brand, they want to know that your brand is as good as you say it is. With the amazing ease of access we have to information via smart phones, tablets, laptops, and PCs, we can find incredible details online about all possible brands in a matter of minutes. And when we're ready to buy, we now buy with confidence.


    It is these Zero Moments of Truth that determine whether we (the consumers) do business with you, or don't. 


    As Jim Lecinski says about ZMOT in the Google ZMOT e-book, "It's a new decision-making moment that takes place a hundred million times a day on mobile phones, laptops and wired devices of all kinds. It's a moment where marketing happens, where information happens and where consumers make choices that affect the success and failure of nearly every brand in the world."


    Your consumers are now learning from search results, user reviews, ratings, text ads, image ads, news headlines, friends social media posts and good old-fashioned brand websites. And they are learning before they reach your brand and even as they are deciding. The buying decision journey has changed.

    Has your marketing strategy adapted to fit how your consumers are making their buying decisions?

    If you'd like more information on how you can win the Zero Moment of Truth with your business, contact TeamBishop today. We are experts on developing Internet marketing strategies for local business owners that establish them as a dominate brand in their marketplace.

    Author: Leslie Whittaker

    Parts of article from Google e-book: ZMOT: Winning the Zero Moment of Truth

    Photo courtesy of ReachLocal blog.

     

    Twitter 101: How to Get Retweets

    in Social Media & Web Presence Basics

    Last updated 2 years ago

    Retweets. You've heard of them but are you getting them?

    Using Twitter to boost awareness about your business and have conversations about your brand is only one of the ways that you can harness the immense power of Twitter. One of the other ways - retweets.

    Retweets are when someone else "tweets" your message or, in other words, reposts your message to all of their followers. Why do you want retweets?

    A few benefits of retweets include:

    Regardless of which benefit of retweets you'd like to get, here are some tips that can help you get more retweet love.

    1. Add a bio and photo to your Twitter.
    2. Know your audience.
    3. Use short links (create retweet friendly URLs with tinyurl.com)
    4. Leave room for a retweet - room for your twitter handle plus a few extra characters.
    5. Know your audience.
    6. Determine the times of day when you get the most retweets and post more during those times.
    7. Make your tweets valuable.
    8. Tweet interesting content.
    9. Give it emotion - show me that you're human.
    10. Be relevant. 
    11. Retweet others - people will reciprocate.
    12. Ask a question.
    13. Be positive.
    14. Ask your friends on Twitter to retweet your content.
    15. Install a Twitter button on your blog.
    16. Repeat your best tweets but re-word it. 
    17. Thank someone when they re-tweet your tweets.
    18. Tweet quotes - great quotes tend to get retweeted a lot.
    19. Tweet about trending topics.
    20. Add pictures using Twitpic.
       

    These are just a few ways that you can boost the amounts of retweets you get for your Twitter account. For more information on retweets check out Dan Zarrella's e-book "Science of Retweets." This e-book does an excellent job of discussing the importance of retweets as well as providing graphical data to back up Zarrella's retweet advice.

    _________________________________________

    Author: Leslie Whittaker

    If you're ready to really grow your web presence and be a dominant business in your market, contact TeamBishop. Dawn Bishop and Leslie Whittaker have helped hundreds of local Orlando businesses establish a dominate web presence and generate high quality leads for their business.

    Read TeamBishop's testimonials to see how we've helped some local Orlando businesses grow their business.

     

    ReachLocal: Proud to be a Google AdWords™ Premier SMB Partner!

    Last updated 3 years ago

    We are incredibly thrilled to announce that ReachLocal has been named as one of Google's Premier SMB Partners! As the official ReachLocal blog says, "We were proud to be a Certified AdWords Reseller in the past, but now we're one of the chosen few worldwide who have what it takes to earn this new prestigious title.

    As a Google AdWords Premier SMB Partner, ReachLocal is in an elite class that gives us an added endorsement of quality, reliability, and high-level expertise in the small- and medium-sized business market.

    So why is Google providing this new title for their premier partners?
    The Certified AdWords Reseller designation didn't really offer an in-depth explanation of the high level of quality service and expertise that have set ReachLocal apart since we were founded in 2004.

    “We are excited to launch the Google AdWords Premier SMB Partner program with hand-picked, highly qualified companies like ReachLocal,” said Ben Wood, head of Google’s Americas channel sales partnerships. “Small- and medium-sized businesses will not only benefit from ReachLocal’s in-depth training, but from its seven years of experience in the local market.” (ReachLocal blog)

    The Google AdWords Premier SMB Partner program is reserved for companies that meet Google’s highest standards of excellence, which is why we’re especially honored to have been hand-picked by Google. After all, since we began, and to this very day, we’ve had one (and only one) focus: to help local business owners like you reach local customers online. (ReachLocal blog)

    To learn more about ReachLocal becoming a Google AdWords Premier SMB Partner, visit Google’s blog and view our press release here.

    Hear what our CEO and co-Founder Zorik Gordon has to say about ReachLocal’s strategic relationship with Google and what being a Google AdWords Premier SMB Partner means for the company.

    Photo, videos and some content from ReachLocal Blog post: ReachLocal is Now a Google AdWords Premier SMB Partner!




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