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    What is Retargeting?

    Last updated 4 years ago

    Are you tired of display advertising that targets everyone instead of those just interested in your products or service? Are you tired of having to pay the increasing pay per click prices to be visible when searchers are looking for you?

    If so, then retargeting is the perfect online marketing medium for you!

    Retargeting allows you to target consumers interested in your business through online display advertising. And, instead of targeting the masses (like traditional media like billboards, television and radio as well as online awareness display campaigns), with retargeting you will ONLY target people who have explicitly indicated through a search that they are in need of what you do or by visiting your website directly.

    There are 2 forms of retargeting:

    1. Search Retargeting
    2. Site Retargeting

    SERACH RETARGETING

    Search retargeting allows you to retarget searchers who have not been to your website but who have searched for the products or services you offer. As a result, search retargeting delivers your ad in front of qualified prospects as opposed to the general masses, most of which are not in the market for your products/services. 

     

    SITE RETARGETING

    Visitors to your website receive a cookie dropped on their browser which then prompt retargeted ads to display on other websites as that visitors surfs the Internet. As a result, you retarget consumers who visited your website but perhaps didn't turn into a qualified lead the first time they were on your website. It's a great way to create top of mind awareness and be there when that interested consumer is ready to make the final buying decision.

     

    BENEFITS OF SEARCH & SITE RETARGETING

    • Actionable marketing (meaning qualified consumers can click on the display ad directly and be taken to your website)
    • Top-of-mind awareness
    • Increased opportunity to convert
    • No wasted money on consumers not interested in your products/services
    • Efficient and effective use of your marketing budget
    • Better ROI than traditional forms of branding

    ReachLocal has announced the availability of ReachRetargeting™, an innovative online advertising solution that builds brand awareness with interested consumers by showing them a banner ad as they surf the Web. At ReachLocal, we've combined both forms of retargeting to create a cost-efficient, effective and powerful marketing product for your business. For more information on how retargeting can help your business contact TeamBishop today!

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    If you're ready to really grow your web presence and be a dominant business in your market, contact TeamBishop. Dawn Bishop and Leslie Whittaker have helped hundreds of local Orlando businesses establish a dominate web presence and generate high quality leads for their business.

    Read TeamBishop's testimonials to see how we've helped some local Orlando businesses grow their business.

    ReachLocal Reviews | We've Had a TREMENDOUS Increase

    Last updated 4 years ago

    "I would recommend ReachLocal to anybody, not just a local business. It's going to drive business; it's going to bring people that you want looking for your product to you" states Stuart Seifret, GM of Jarrett Gordon Ford Lincoln.

    Before using ReachLocal, Orlando area Ford and Lincoln dealership Jarrett Gordon Ford was unable to track and monitor the performance of their online marketing. With ReachSearch, Remarketing and ReachCast, they have significantly boosted their relevance and online presence in the local Orlando market.

    Twitter Novice? Beginner's Guide to Twitter

    in Social Media & Web Presence Basics

    Last updated 4 years ago

    Ready to take your business into the digital frontier with Twitter?
    Not sure where to get started with this seemingly complex and confusing land where you are constricted to only 140 characters?
     
    Well, let's start with the Twitter basics. 
    What is this social media platform all about anyways.
    In short 140-character bursts, users share their thoughts, news, information, deals and late-breaking news stories in 140 characters or less. As Brandon Smith, a social media specialist, writes, "Twitter makes globabl communication cheap and measurable." By "following" someone, you elect to keep up-to-date on the latest information they tweet. And "following" isn't exclusive to who you are friends with. You can follow friends, family, celebrities, brands like Starbucks, Dell and even local businesses in your area. 
     
    Before we dive into how to tweet, let's review some common Twitter terminology.
    • Tweet: A 140-character message.
    • Re-tweet: Sharing someone's elses tweet wtih your followers.
    • Mention (@): A way for you to reference another user in your tweet (@jibberjabberorl). Users are notified when you mention them in your tweet. Shown as @Connect at the top of your screen.
    • Direct Message (DM): A private way for you to briefly communicate with another Twitter users; however, you may only DM a user who follows you.
    • Hashtag (#): A way to categorize keywords or topics within your tweet (ex. #AmericanIdol). It allows your tweet to show more easily in Twitter searches. You can place them anywhere within your tweet and hashtagged words that become very popular are often Trending Topics. You can click on a hashtag to see all the tweets associated with that hashtag in real-time even from people you don't follow. 
    • Disover: Where you can find stories, who to follow, activity, find friends and browse categories. This tab, located at the top of your screen as #discover, is all about discovering and engaging on Twitter.
    • Follow Friday (#FF): On Fridays, Twitter users often suggest who others should follow by tweeting with the hashtag #FF and mentioning certain users within their tweet.
     
     
    CREATING AN ACCOUNT
    To get started, you must first create a Twitter account. Go to Twitter.com and sign up. It will walk you through the steps in a seamless manner. Your Twitter handle should easily tell people who you are. It is essentially your calling card and is how people interact with you and include you in conversation writes Brandon Smith. Unless you are creating a spoof account or business account, it's best practice to use your real name and photo for your Twitter account.

    FANS & FOLLOWERS

    While you may want to start tweeting right off the bat, it won't make a difference unless you have people following you. After you've created your Twitter account, it's time to seek out some people to follow who will hopefully follow you. First, follow friends and people you know since for a new Twitter account, without data to make recommendations off of, Twitter won't be able to provide you with People to Follow suggestions. It will just suggest random people like celebrities. Check out who your friends are following as well as local businesses in your area. If you are a business, it's great practice to not only follow people locally in your area but also other local businesses. Also, consider follow local "celebrities" in your area such as newscasters, radio personalities and other prominent figures in your area.

    Once you are reviewing who your friends are engaging with, click on "follow" to follow anyone you are interested in engaging with as well.

    TWEET, RETWEET & INTERACT

    Once you have established a solid number of people to follow, it's time to join the conversation. People want to follow those who post relevant and useful information. You can certainly start tweeting to your hearts content but you really want Twitter to be a two-way street. And one of the best ways to entice people to retweet your content is to retweet theirs. When you start to see a particularly fascinating tweet, click on "retweet" to spread the content to your followers. Additionally, also click on "reply" and reply to the user directly to let them know what really resonated with you. It's not just about spreading the content but also engaging with people who have similar interests as you.

    For more information on some additional Twitter basics, check out the following Twitter resources.

     

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    Author: Leslie Whittaker

    If you're ready to really grow your web presence and be a dominant business in your market, contact TeamBishop. Dawn Bishop and Leslie Whittaker have helped hundreds of local Orlando businesses establish a dominate web presence and generate high quality leads for their business.

    Read TeamBishop's testimonials to see how we've helped some local Orlando businesses grow their business.

    partial content from Brandon Smith's Beginner's Guide to Twitter

     

    Did You Know: Mobile Drives Direct Reponse for Other Ad Channels

    in Internet Marketing Solutions

    Last updated 1 year ago

    You still may not be a fan of a mobile optimized website but here's yet another reason why you want one.

    According to March 2012 research from Google, conducted by Ipsos MediaCT and TNS Infratest,

    • 43% of smart phone owners used their device to search in response to television ads at least monthly
    • 40% of smart phone users searched in response to ads they saw in stores

    With a smart phone in almost every pocket, more consumers are utilizing their smart phones to connect with your brand after seeing your brand through another form of media such as in-store ads, billboards, television ads, radio ads or print ads. So even if you don't believe in establishing a dominant web presence, you can bet that through your traditional forms of media consumers will still be triggered to search for you online and mostly likely through a mobile device. Consumers are using their mobile phones to get more information about your brand - and sometimes even make a purchase - immediately, wherever they are as a result of calls to action from your other advertising efforts.

    The graphic below shows the frequency in which smart phone users search on their mobile phones as a response to offline ads.

    Where are smart phone users searching in response to your advertising?

    • 58% generally search from home
    • 43% search "on the go"
    • 31% search at retail locations - making retail locations the number one out-of-home place for smart phone users to take action

    And for those of you doing online advertising, smart phone users, according to this research, are more likely to notice your advertising on search engines and on retailer websites.

    Like it or not, smart phone usage for locating your brand online is becoming far more prevalent. As a result, you will definitely want to learn how to incorporate a mobile friendly website and advertising into your marketing mix. You'll not only make it easier for consumers to engage with your brand but you'll produce a more significant return on investment from your traditional advertising efforts too.

    _________________________________________________________

    About TeamBishop: TeamBishop (Dawn Bishop & Leslie Whittaker) are Internet Marketing Consultants with ReachLocal Orlando. Our mission is to help you grow your business by increasing your leads and revenues and decrease unproductive advertising expenses through proven online marketing strategies. Give us a call at 321.422.6600 x122 to schedule your free consultation

    Read our client testimonials to learn more!
    Author: Leslie Whittaker

    partial content from eMarketer "Mobile Drives Direct Response for Other Ad Channels"
    images courtesy of Incase
    and eMarketer

     

     

    2012 Marketing Trends: Designing for Multiple Devices

    in Internet Marketing Solutions

    Last updated 1 year ago

    "In 25 years, U.S. wireless market penetration of mobile devices climbed from less than 1 percent in 1985 to 38 percent in 2000 to 96 percent today" (Go Mobile). 
     
    • Smart phone sales recently surpassed PC sales and the gap is growing. 
    • Tablet sales are expected to double from 64 million in 2011 to 104 million in 2012. 
    • 91 percent of all mobile phone users have their phones within arm's reach 24/7.
    According to the 60 Second Marketer, there are 6.8 billion people on the planet, 4.0 billion own a mobile phone. Do you know how many own a toothbrush? 3.5 billion. Yeah, more people own a mobile phone than own a toothbrush.
     
    Welcome to Screenapalooza where people view your emails, landing pages, blogs, videos and more on platforms of various sites, shapes and functionality, often using their mobile devices to triage their inboxes, states Silverpop
     
    Based on these statistics, it should be clear why one of the hottest marketing trends in 2012 is designing for multiple devices - particularly mobile devices. You need to provide your mobile users with an experience that is both prompt and user-friendly. Yet, most of us, consumers, have a less-than-rewarding visual experience on our smartphones. And with our increased usage of our mobile phones our patience decreases resulting in deleted unopened emails, shopping cart abandonment, high landing page bounce rates and deserted web pages.
     
    Key Strategies for Mobile Design Success:
    • Keep information succinct. 
    • Make directions and phone numbers easy to find and utilize click to call icons for easy dialing.
    • Minimize file sizes to maximize load times.
    • Design with the fingertip as the mouse in mind. 
    • Use extensible hypertext markup language (X-HTML) when programming your website to ensure that any web browser will be able to render your site optimally.
    • Make your mobile website searchable and findable.
    • Create simple layouts.
    • Encode your standard site to automatically recognize and transfer mobile users to your mobile site.
    • Provide information in a manner that is quick, clear and concise.

    Like it or not, mobile marketing is here to stay. And if you're not enabling potential customers to easily find your business and interact with your business via mobile, then you are missing out on HUGE opportunities.

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     Like this article? Then be sure to check these out.

    ______________________________________________________

    About TeamBishop: TeamBishop (Dawn Bishop & Leslie Whittaker) are Internet Marketing Consultants with ReachLocal Orlando. Our mission is to help you grow your business by increasing your leads and revenues and decrease unproductive advertising expenses through proven online marketing strategies. Give us a call at 321.422.6600 x122 to schedule your free consultation

    Read our client testimonials to learn more!
    Author: Leslie Whittaker

    partial content from: Go Mobile by Jeanne Hopkins | 7 Marketing Trends to Watch in 2012 by Silverpop
     

     



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