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    ReachLocal Review | I Know My Return on Investment

    Last updated 4 years ago

    "With ReachLocal, I can tell exactly at any given time what that return on investment is so that I know where my dollars are being best spent." Peter Fice, Executive General Manager.

    Cerritos Nissan sees ROI with ReachLocal online marketing.

    What made Peter Fice choose ReachLocal to market his car dealership online?

    "Looking at [ReachLocal's] business model I can look at it and I can tell exactly at any given time what the return on investment is so now I know that my dollars are being  best spent and I know that I have efficiencies. We can follow through from the point of a phone call, an Internet lead and then track it all the way through the CRM. But one of the things I have noticed is that it's really had a huge benefit on the fixed operations - our service business, our parts operation and our body shop business. And again I can do the exact same thing and measure every step along the way as to the effectiveness."

    Not only does Peter Fice love the effectiveness of his ReachLocal campaign but he loves that he gets a true business partner in his ReachLocal Internet Marketing Consultant.

    Here are some of the results of Cerritos Nissan's ReachSearch, pay per click, campaign:

    • 143,875 impressions
    • 2,492 visits
    • 590 calls

    Contact TeamBishop today to learn how ReachLocal can help you effectively and efficiently market your business online. 

    Google+ Local Reviews | 10 Tips You Need to Know

    Last updated 4 years ago

    Have you noticed the changes recently to your old Google Places page?
    If so, you're not alone. Google recently launched some major changes to Google Places, its local listing service now called Google+ Local. 
     
    Google+ Local, the new and hip version of Google Places, enables businesses to connect with existing and potential customers in a unique and more human way. Not only do these listings rank highly in organic listings and maps but they also have a new look and feel that mimics Google+ and allows for real-time updates much like Facebook.
     
    Google+ now has 400 million users. With all those potential eyes, local business owners on the site need to put a stronger emphasis on their customer reviews. In fact, 67% of consumers online read reviews of businesses before making a purchasing decision, and 70% of consumers trust a business with a minimum of 6-10 reviews. 
     
    Here are 10 things you need to know about the Google+ Local reviews.
    1. Reviews Lost Their Stars
    2. Google+ Local Utilizes Zagat's Rating System
    3. 10 Reviews are Need for Rating to Display
    4. Reviews Sorted with New Relevancy System
    5. Google+ Local Favors Reviews from Friends
    6. Old Reviews Migrate to Your Verified Page
    7. Old Star Ratings Integrate into Score But Don't Include a Review
    8. Respond to Positive and Negative Reviews
    9. Ask for Positive Reviews
    10. Integrate Your Listing with a Google+ Business Page
     
    With these pages not only showing for local search results on the first page of Google but also being integrated into Google+ verifying and managing your Google+ Local Page is now an absolutely critical component to any local businesses online marketing plan.
     
    Make it easy for your existing customers and potentials customers to find you, learn about you and do business with you! Through your Google+ Local Page you can connect directly with customers, spread the word about your business online and utilize the page as an interactive hub for your business. And, most importantly, you can encourage happy customers to leave you loving reviews on this page so the world can see how amazing your business truly is.
     
    Get a more detailed summary of each of the 10 things you need to know about Google+ Local reviews: 10 Things You Need to Know About Google+ Local Reviews.
     
    Don't have time to manage this on your own?
    Let TeamBishop and ReachLocal show you how we can help you manage your Google+ Local  Page, generate positive reviews and have better organic visibility on your local Google search engine results page.
     
    To learn more about optimizing your Google+ and Google + Local pages, check out our Google+ Local ebook.
     
    partial content and image from ReachLocal ReachCast Blog.

    ReachLocal Review | We Had Major Success with ReachLocal

    Last updated 4 years ago

    "We are very busy, largely because of ReachLocal. We had a major success; we had inquiries which subsequently got us two contracts for three months related to the Olympic Torch. Two of our vehicles will be following the Olympic torch around the country." -Lez Bowren, Fleet Manager

    Ton Hire, vehicle hire and sales company, in the UK achieved great success with their Internet marketing campaigns with ReachLocal. 

    Through the call tracking that ReachLocal provides on our pay-per-click campaigns, Ton Hire was able to return a phone call that subsequently lead to contracts for vehicles following the Olympic Torch. And it didn't stop there. The daily call rate has improved each day. 

    "The campaign has proved very successful to us," says Lez Bowren, "and we look forward to many years of this campaign."

    ___________________________________________________

    Learn how TeamBishop at ReachLocal can help grow your business give us a call today at 407.920.7395. 

    We are located in the Orlando area but can help businesses all over the country grow their business through search engine marketing, search engine optimization. social media presence and display advertising. Armed with ReachLocal's superior Internet marketing technology and three Internet marketing consultants, TeamBishop is the perfect solution for your online marketing needs.

    Introducing the ReachLocal App | Leads in the Palm of Your Hand

    in Internet Marketing Solutions

    Last updated 4 years ago

    Staying up-to-date with the performance of your marketing campaigns should be simple. 

    That's why ReachLocal created a mobile app that empowers you to get real-time updates on your marketing campaigns. We like to call it leads in the palm of your hand.

    We know that as a business owner, you value your time and a company who proves that your marketing investments perform. We have done it for years by providing transparent reporting online and now we've taken it one step further. The ReachLocal app, for both iPhones and Android smart phones, delivers real-time notifications of new leads, social engagements, and website visits. Now you can take action on these leads immediately!

     

    Features of the ReachLocal App:

    • Instant alerts about new calls, emails, Web forms, and chats from online marketing campaigns
    • Playback of recorded calls with the option to rate and respond directly from the app
    • Detailed reports listing campaign metrics like budget spend, visits, and impressions

    The days of trying to figure out which of your marketing campaigns performs for you is gone. At ReachLocal, we've always prided ourselves on giving business owners access to how their campaigns are performing and now we're making that transparency available in the palm of your hand.

    “I don't always have time to check campaign reports on my computer, so it can be several days or even a week before I can log in," says Dinah Olanoff, Senior Director of Marketing and Communications at Youville House Assisted Living Residences. "With the new mobile app, I‘ll be able to monitor campaign progress easily right on my phone, and I’ll know immediately when I get a new lead. Tracking the performance of our campaigns just got a lot easier!” (ReachLocal App Press Release)

    Learn more about the ReachLocal Mobile app by watching the video below:

    Stay connected to your campaigns wherever you go. 

    You can effectively manage your real-time leads (phone calls, form submits, chat leads) even when you are away from the office. You can listen to your calls while driving on the road to see how incoming opportunities are being handled by your staff. And you can even call potential customers back if you miss their call.

    To learn more, visit the ReachLocal App page on our website. And, if you are a ReachLocal client, download it for free today.

    Download the ReachLocal App for Android

    Download the ReachLocal App for Apple

    _________________________________________________

    Author: Leslie Whittaker

    If you're ready to really grow your web presence and be a dominant business in your market, contact TeamBishop. Dawn Bishop and Leslie Whittaker have helped hundreds of local Orlando businesses establish a dominate web presence and generate high quality leads for their business.

    Read TeamBishop's testimonials to see how we've helped some local Orlando businesses grow their business.

     

    Attract More Customers with Google Maps Business Photos

    in Internet Basics - What You Need To Know

    Last updated 4 years ago

    A great way to motivate potential new customers to visit your business is to provide them with a 360 virtual tour of your business. 

    As Google puts it, "Bring your business to life with Street View technology: create a 360-degree, interactive tour. Showcase all the details that your customers love."

    Using this technology, your customers can explore your business before ever stepping foot inside it. They'll be able to experience your business almost like they were there in person. This technology can not only be showcased on Google search engine results, maps and your Google+ Local Page but you can also embed it on your website and social media pages!

    Check out the videos below to learn more about how it works:

    Create a high-quality 360 interactive view of your business.

    You'll work with trusted Google photographers and, more importantly, your business will stand out on search engine results, enhance your Google+ Local listing and be able to view your images on Google Maps.

    Learn more about Google Maps | Business Photos.

    ____________________________________________________

     

    If you're ready to really grow your web presence and be a dominant business in your market, contact TeamBishop. Dawn Bishop and Leslie Whittaker have helped hundreds of local Orlando businesses establish a dominate web presence and generate high quality leads for their business.

    Read TeamBishop's testimonials to see how we've helped some local Orlando businesses grow their business.

     



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