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    Valentine's Social Media Marketing Ideas | Internet Marketing Orlando News

    Last updated 2 years ago

    The most romantic day of the year is almost upon us again and you may be scratching your head over what type of Valentine's marketing to do this year. While don't worry, we have some great social media marketing ideas for you to capitalize on this Valentine's Day.

    VALENTINE'S GIVEAWAY.
    Get your fans and followers on your social media profiles engaged this Valentine's Day. Instead of simply asking how they are spending their Valentine's Day, ask your fans and followers for their best romantic Valentine's Day ideas then have them all vote on their favorite. Provide the winner with a can't-refuse prize such as a dream date, limo ride or, depending on your business, include a giveaway from your business as the prize.

    VALENTINE'S RAFFLE.
    Focus on getting new fans and followers by offering an incentive to "like" you on Facebook or follow you on Twitter. Offer a raffle prize and all new fans and followers will be entered to win.

    SOMEONE LIKE YOU REFERRAL SALE.
    Do a social media promo exclusive. Offer a special discount to any fan or follower who refers a client to you. Extend the exclusive offer to the referral as well as your exisitng fan/follower.

    HOST AN EVENT.
    Depending on your business, host a pro-Valentine's Day event or, if you are a bar or similar business, host an Anti-Valentine's Day event to drive business from all the singles out there. Promote your event on your social media profiles. If you can't host an event, sponsor an event. If you are a florist, sponsor a local dance.

    What are some Valentine's Day marketing ideas that you have used in the past with success? Share your successes with us and other local business owners.

    And just for fun, check out this great video on how those last-minute shoppers are using the Internet to plan their Valentine's Day.

    About TeamBishop: TeamBishop (Dawn Bishop & Leslie Whittaker) are Internet Marketing Consultants with ReachLocal Orlando. Our mission is to help you grow your business by increasing your leads and revenues and decrease unproductive advertising expenses through proven online marketing strategies. Give us a call at 321.422.6600 to schedule your free consultation. 

    Read our client testimonials to learn more!
    Author: Leslie Whittaker

    What Happens Every 60 Seconds on the Internet

    Last updated 2 years ago

    Do you know what happens in 60 seconds online?

    In a single minute there are more than:

    • 695,000 status updates on Facebook and 79,364 wall posts
    • 694,445 search queries on Google
    • 98,000 tweets
    • 2,100 Foursquare check-ins
    • 1,500 blog posts
    • 600 new videos added to YouTube
    • 320 new Twitter accounts created

    Still don't think people are online? Think again.

    • 60seconds1
    • 60seconds2

    Which of these sites do you use frequently?
    How are you using them to get you more business?
    Which statistic did you find the most shocking?
    Share your thoughts and comments with us.

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    About TeamBishop: TeamBishop (Dawn Bishop & Leslie Whittaker) are Internet Marketing Consultants with ReachLocal Orlando. Our mission is to help you grow your business by increasing your leads and revenues and decrease unproductive advertising expenses through proven online marketing strategies. Give us a call at 321.422.6600 to schedule your free consultation. 

    Read our client testimonials to learn more!

    Author: Leslie Whittaker

    Infographics courtesy of Incredible Things that Happen Every 60 Seconds on the Internet 


    ReachLocal Launches New Website

    Last updated 2 years ago

    ReachLocal officially launches a brand new rebranded website!

    The new brand focuses on the questions and needs of local business owners as well as really showcasing that "We Know Online Marketing." From authentic and compelling testimonials from our clients to recognition like being a Google AdWords Premier SMB Partner to in-depth explanations on what we do, the rebranded website is a true resource to local business owners looking to capitalize on where consumers are searching for their business - online.


    While the website packs a powerful information punch, for small business owners it easily answers the four questions that are most imperative to their needs:
    1. What We Do
    2. How It Works
    3. Why ReachLocal
    4. What It Costs

    Additionally, ReachLocal's new website also has some additional features that really showcase who we are as a company and the value we have added to the lives of local business owners across the globe. Some of the additional features we've added to the new ReachLocal website include:

    Humanizing the Brand.
    "We’ve always been a technology leader, but we also have an amazing depth of expertise in local online marketing that runs through all of our teams" (ReachLocal blog). While we want keep our focus on a customer-centric design, we also want to showcase authentic images and videos of real people, including many ReachLocal employees as well as our clients.

    Proving Our Results.
    "As a leader in local online marketing, we wanted our website to better share what we’ve accomplished for local businesses each and every day. And what better way to do that than through real client results, including nearly 100 client testimonial videos and 40 vertical-specific case studies, all with detailed metrics on local business success" (ReachLocal blog).

    We're thrilled to have a completely rebranded website that showcases not only how we have helped thousands of local business owners but also how we can help you grow your business. And as we progress through 2012, we're confident that we will continue to establish that at ReachLocal, we know online marketing!

    Google Gives More Personalized Results with "Search Plus Your World"

    Last updated 2 years ago

    "Google's search results are undergoing their most radical transformation ever, as a new 'Search Plus Your World' format begins rolling out today," states Danny Sullivan on Search Engine Land


    Google's latest rollout utilizes both content shared with you privately along with matches from the public web to create a single set of mixed listings. In the Official Google Blog, Google states, "Google Search has always been about finding the best results for you. Sometimes that means results from the public web, but sometimes it means your personal content or things shared with you by people you care about. These wonderful people and this rich content is currently missing from your search experience...Today we're changing that by bringing your world, rich with people and information, into search."

    As a searcher, what does this mean for you?
    On the plus side, life might be much easier with results that are customized explicitly to the type of content that has been shared with you privately as well as material from across the web all rolled into one search result listing.

    At the same time though, the new rollout by Google does pose some privacy concerns since your private content may appear as if exposed publicly (it is actually not though). Additionally, it can cause further concern with friends and family whose privately shared content may become more visible than initially intended. 


    Since June 2005, Google has personalized results from across the web by giving certain rankings a boost because they were deemed especially of interest to someone. These boosts were determined by the users personal behavior and interests. "Without the boost, these results might not have made it into the top listings for a particular search" states Sullivan.


    In 2007, personalized results were expanded and presented in a new format. And in 2009, you no longer even had to opt-in to receive personalized results. Google enabled them for everyone, even when you weren't signed in to Google, to some degree. And since October 2009, Google has even had social results. Also a style of personalized results but moreso based on the people you know rather than your personal behavior. Initially separated these social results were seamlessly blended into regular results in February 2011 and expanded to include "not just content created by those you know but also content shared by them through a variety of social networks" (Sullivan).

    Google Now: Personal, Private and Public All Blended Together

    With Search Plus Your World, you now have a "personal results" view. Your "personal results" view "personalizes the listings you get based on both your own behavior and social connections, similar to what previously happened. In addition, content that's been shared with you through the Google+ social network now also appears" (Sullivan).


    Amit Singhal, who oversees Google's ranking algorithms, states the following about the new features: "The social search algorithm, and the personal algorithm, and the personalized search algorithm are actually one algorithm now, and we are merging it in a way that is very pleasant and useful."


    How will you know when you are receiving personalized results? The graph below highlights (by the 2 arrows) the indicators you will see notifying you of your personalized results. 

    Private Content in Your Web Results
    To summarize, Sullivan lists the following what your personalized web results can include:

    • Listings from the web
    • Listings from the web, boosted because of your personal behavior
    • Listings from the web, boosted because of your social connections
    • Public Google+ posts, photos or Google Picasa photos (all of which are also listings from the web)
    • Private or "Limited" Google+ posts, photos or Google Picasa photos shared with you

    Private or "Limited" posts are considered the most radical change since it will seem that private content is now visible across the entire web. Below is an example of what some of the "shared private content" looks like.

    You can see via the arrow how one of the photos is showing with the note "You shared this - Limited." The world "Limited" indicates that this has been shared on a limited basis rather than with the entire world.

    Prior to the change, this type of photo wouldn't have been found on Google search results because since they were shared as "private" Google couldn't see them. And while Google is accessing some privately shared information, they are still not privy to the content shared on Facebook so you will not see that content in your search results.

    In fact, Search Plus Your World doesn't include content from Facebook, Twitter, Flickr or any social network or place where content might be shared to a more limited audience. As Sullivan states, "currently, 'Search Plus Your World' would be better described as 'Search Plus Google+'."

    Why is content from the other social network sites not showing?
    Singhal tells Sullivan, "Facebook and Twitter and other services, basically, their terms of service don’t allow us to crawl them deeply and store things. Google+ is the only [network] that provides such a persistent service."

    Personalized has now become the new norm.
    What are your thoughts on these changes to how search results at Google will be displayed? 

    __________________________________________________

    To learn more about these changes, check out Danny Sullivan's article Google's Results Get More Personal with "Search Plus Your World"

    Images and partial content from Danny Sullivans article above.

    __________________________________________________

    About TeamBishop: TeamBishop (Dawn Bishop & Leslie Whittaker) are Internet Marketing Consultants with ReachLocal in Orlando. Our mission is to help you grow your business by increasing your leads and revenues and decrease unproductive advertising expenses through proven online marketing strategies. Call at 321.422.6600 x122 to schedule your free consultation. 

    Read our client testimonials to learn more!

    Small Business News: Will Social Media Spend Overtake Paid Search?

    Last updated 2 years ago

    Search Engine Land reports that Borrell Associates has come out with an extensive new report about small business (SMBs) and their social media adoption.

    According to this report between 45 percent and 70 percent of SMBs say they already have a presence on social media sites (mostly Facebook). 

    More SMBs are using social media platforms now than ever before.

    • Borrell reports that between 60%-64% of SMBs have  formal presence on social media sites
    • Palore reports that 58.2% of SMBs are either on Facebook or Twitter
    • MerchantCircle reports that about 70% of SMBs said they promote themselves on Facebook

    What does this mean for you as a business owner? 
    If you're not using social media to promote your brand, your competition most likely is. And as a result, they are able to capture far more of the market.

    With social media marketing just behind paid-search for SMBs in 2011, one could expect that social media advertising and other promotional spending could surpass paid search in 2012

    According to the graph below 15.1% of the online ad spend was for search engine marketing (pay per click) with social media marketing coming closely behind at 13.7% of the online spend.

    How are you determining social media success? 

    Most SMBs, according to Borrell's report, measure social media success or ROI in terms of "new customers" as the key metric (but it's not clear how many actively track that or successfully track it). Additional fans/followers comes in as the secondary key metric for determining social media success.

    The graph below illustrates the most important metrics for measuring social media marketing.

    According to Borrell, "on average each SMB has a network of more than 4,000 friends and followers. But this statistic is skewed by a few respondents who claims tens of thousands or more. Perhaps a better gauge is the median reported: about 250 followers." 

    Palore's mid-2011 study argued that about 38% of SMBs on Facebook had very few fans/likes and very little engagement. 

    Overall though, what the Borrell report does illustrate is that there is an increasing demand for social media marketing among SMBs.

    Are you increasing your social media marketing efforts this year? If so, what strategies are you implementing?

    _____________________________________________________

    If you liked this article, check out the following articles related to social media:

    _________________________________________________________

    About TeamBishop: TeamBishop (Dawn Bishop & Leslie Whittaker) are Internet Marketing Consultants with ReachLocal Orlando. Our mission is to help you grow your business by increasing your leads and revenues and decrease unproductive advertising expenses through proven online marketing strategies. Give us a call at 321.422.6600 to schedule your free consultation. 

    Read our client testimonials to learn more!

    Author: Leslie Whittaker

    Graphics and partial content from Search Engine Land article "Report: Social Media Spending Threatens to Overtake Paid Search Among SMBs."




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