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    Show Your Customers Love & Build Customer Loyalty | Orlando Internet Marketing News

    in Business Strategies

    Last updated 3 years ago

    Retaining customers is easier than acquiring new customers.
    In fact, it can cost at least 5 times more to acquire a new customer than keep an existing one which makes customer acquisition important for any local business owner.

    So what can you do to build customer loyalty and show your customers you love them?
    ReachLocal offers up some great suggestions. Let's start creating some customer loyalty today.

    1. Create a Custom Loyalty Program.
    Who better to reward than people who are already loyal to you. Too many businesses make the mistake of rewarding customers that they have to draw to them with incentives. Your existing customers already use your products and services so why not reward them and really make them loyal to you. Use punch cards or customer identification numbers or gift cards turned into reusable debit style cards like Starbucks to reward customers with a freebie after a certain number of purchases. Starbucks has a great loyalty program in place. Utilize one of their gift cards, register it and continue using and refilling it and after every 14th drink or so you receive a postcard in the mail for a free drink. Or go mobile, like Starbucks, and develop an app that your customers can create an account with or upload existing account/card info. Then you can build in payment method like Starbucks where you can hold the app up on your phone to their scanner to pay.

    2. Reward Customer Referrals.
    If you run a business where customers do not make frequent visits back to your business then consider a reward for customer referrals. Kitchen remodeling, bridal boutiques, attorneys and restoration companies are all great fits for customer referral programs. Rewarding existing customers for referring you new business is a great way to instill loyalty in existing customers and drive new business through your door.

    3. Build Gamification into Your Retention Strategy.
    Who doesn't love a good game? Use games to recognize and reward customers, not just with discounts but also with fun experiences that can lead to repeat business. For example, if you are a health or fitness facility you can offer small attendance rewards. Provide prize incentives to get them to achieve certain levels of membership and tell others about your business. If you have a lot of customers who love check-in sites like FourSquare and Yelp then offer exclusive offers to people who acheive "mayor" status as a way to incentivize people to not only frequent your business but share it online with all their connections.

    4. Offer Your Online Fans a Special Deal.
    Generally, your best, and most loyalty, advocates of your business will "fan" or "follow" you online through your social media profiles on sites like Facebook and Twitter. Craft a special deal just for them. This not only rewards your existing fans but also enables them to easily share this deal with all their online connections - it's a great way to drive awareness about your business and increase your fans and followers online.

    5. Provide Excellent Customer Service.
    If you choose to do nothing else - this is a must. As a consumer I have plenty of businesses to choose from. This isn't 50 years ago when you were the only [insert profession] in town. In a 5 mile radius there are most likely at least 1-2 other businesses just like yours. As a consumer, I wanted to be treated with exceptional customer service. In fact, I want this so much that most of the time I'm willing to pay slightly more to receive it (hence why you see me drinking coffee from Starbucks and not McDonald's). Boost your customer loyalty with exceptional customer service. Not okay, not good - exceptional.

    What has your local business done to show your customers some love? As a customer, what has a business done that has really made you an advocate for them? Share your experiences with a comment.

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    If you like this article, make sure to check out the following:

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    About TeamBishop: TeamBishop (Dawn Bishop & Leslie Whittaker) are Internet Marketing Consultants with ReachLocal Orlando. Our mission is to help you grow your business by increasing your leads and revenues and decrease unproductive advertising expenses through proven online marketing strategies. Give us a call at 321.422.6600 to schedule your free consultation. 

    Read our client testimonials to learn more!

    Author: Leslie Whittaker

    Partial content & image from: ReachLocal: 7 Ways to Promote Customer Loyalty & Retention by Tamara Weintraub

     

    Is Pay Per Click Expensive? | Orlando Internet Marketing News

    in Internet Basics - What You Need To Know

    Last updated 3 years ago

    Interested in pay-per-click for your business but afraid it's too expensive?

    In January, Google released their Q4 2011 earnings resulting in a massive quarter with paid clicks on Google's network up 34% year over year. But even while their growth is up, cost per click (CPC) is down 8% year over year which means that they aren't charging advertisers more per click.

    In translation: you, as an advertiser, are paying less per click and not more.

    As stated on Search Engine Land, paid clicks also increased from Q3 to Q4 by 17% while CPC dropped 8% from Q3 to Q4.

    Paid Clicks: aggregate paid clicks which include clicks related to ads served on Google sites of all network members, increased approximately 34% over the fourth quarter of 2010 and increased approximately 17% over the third quarter of 2011.

    Cost per Click: average cost per click which includes clicks related to ads served on Google sites and the sites of the network members, decreased approximately 8% over the fourth quarter of 2010 and decreased approximately 8% over the third quarter of 2011.

    Google revenue has increased 25% year over year.

    There has never been a better time to invest in pay per click advertising for your business.

    You may not believe people click on the sponsored ads (pay per click ads) but if Google continues growing revenue year after year it's clear to see that people clearly are.

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    Like this article? Then you have to check out these.

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    About TeamBishop: TeamBishop (Dawn Bishop & Leslie Whittaker) are Internet Marketing Consultants with ReachLocal Orlando. Our mission is to help you grow your business by increasing your leads and revenues and decrease unproductive advertising expenses through proven online marketing strategies. Give us a call at 321.422.6600 to schedule your free consultation. 

    Read our client testimonials to learn more!

    Author: Leslie Whittaker

    Partial content from: Search Engine Land: Google Paid Clicks Up 34%

    Image from: munirahmad.net

     

    Go Mobile: Tips to Turn Mobile into Sales | Orlando Internet Marketing News

    in Internet Marketing Solutions

    Last updated 21 days ago

    "It's no secret that there is an exponential growth in mobile shopping. Nearly 73 million mobile users ages 14 and up will browse or research products and services on their phones in 2012, according to a study by eMarketer."

    Considering how many people are using their mobile devices to search, research and purchase products wouldn't it make sense to consider the end-to-end experience when it comes to consumer purchasing decisions.

    If you are looking to not only convert mobile ad spending but also increase your overall conversions from mobile users try the following:

    1. Get a Mobile Site.
    We are in 2012 here. Seems pretty obvious that you'd want a mobile-friendly website. Mobify, Wirenode and Onbile can all create or convert your existing site into a mobile-friendly one. Did I mention that Google likes sites that are mobile-friendly. Make it easy to sue with only the most pertinent information.

    2. Expect Comparison Shopping.
    In less than a minute, I can compare prices across about 10 different websites. It's easier than ever to check info on multiple businesses so what sets you apart? Do you hae a special offer? Free shipping? Better products? Exceptional customer service?
    Know your customers' pain points and showcase what you do differently to alleviate that pain. Make sure your mobile site addresses - in its limited screen real estate - why the search should stop with you.

    3. Want to Drive Mobile Purchases?
    If you want to drive mobile purchases "secure" is the keyword. Even though people are getting used to purchasing online, it is still something a lot of us are weary of. Make potential customers feel safe by telling them that your mobile site has been "secured" payment wise.

    4. Offer Mobile Discounts.
    Help seal the deal by offering a coupon or discount card. This technique works especially great with products/services that really require someone to come into your business. Integrate deals with mobie coupon applications or leveraging QR codes. Skip little plastic cards. We're in the technology age. Find a 21st century way to do the same thing.

    5. Check Your Reviews.
    With all the choices we (consumers) have, odds are we will be checking your reviews on your products and business first. Step one - make sure you are asking your exisitng customers for reviews, especially on your Google Places page. If you have negative reviews, don't fret. Respond appropriately as needed and focus on getting more great ones to blaance them out. Having a few negative reviews in a sea of good reviews adds credibility to your good ones.

    Mobile search and purchases are growing exponentially. Do you really want to miss out on these great opportunities for your business.

    How can you see mobile helping your business? Which of these techniques can you see yourself implementing?

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    Like this article? Then be sure to check these out.

    _____________________________________________

    About TeamBishop: TeamBishop (Dawn Bishop & Leslie Whittaker) are Internet Marketing Consultants with ReachLocal Orlando. Our mission is to help you grow your business by increasing your leads and revenues and decrease unproductive advertising expenses through proven online marketing strategies. Give us a call at 321.422.6600 to schedule your free consultation. 

    Read our client testimonials to learn more!

    Author: Leslie Whittaker

    Partial content from: Going Mobile: Tips to Turn an Ad into a Sale

     

    Why You Shouldn

    in Internet Basics - What You Need To Know

    Last updated 3 years ago

    As someone who speaks to a plethora of business owners, professionals, friends and family about Internet Marketing and search engine optimization, also referred to as SEO, it really frustrates me when people hate on SEO. I know lots of people have been "burned" by SEO "scams," whether by their own ignorance or by a true SEO scammer is of no matter, but SEO holds a lot of value for every business.

    After reading Todd Chef's blog post "10 Reasons Why SEO Haters are Plainly Wrong" I wanted to share a combination of both of our reasons to not be an SEO hater. In fact, I'm hoping I can turn you into an SEO advocate.

    1. SEO is Creating Content Just to Get Traffic.
    Wrong. SEO is creating traffic for your content, creating more content for your users and creating great content for your users and/or clients.  SEO is about driving traffic to your website through quality content but that is not the only purpose of content creation. Additionally, this content is also used to help educate and inform your existing and potential customers and help drive them to do business with you.

    2. SEO is About Manipulating Google Results or Other Services.
    Since Google (and the other search engines) don't disclose their algorithm when it comes to determining search engine rankings and since results are becoming more personalized, it would be extremely difficult to truly manipulate search engine rankings. Sure there are black hat SEO tactics out that that attempt to manipulate results but the best SEO practitioners do not use methods like hidden texts or paid links. You can get enough link love just by creating quality content. You won't need to "manipulate" search engine rankings if you create the right quality content for your target audience.

    3. SEO is Spam.
    SEO= search engine optimization. SEO = content creation for users and for Google to crawl. SEO done the right way supports Google's job of providing users with the most relevant results to their search queries. Spam = attempt to trick search engines into believing a particular result is relevant to a search query when it is not. Although spamdexing is linked to (black hat) SEO it's almost like saying that shoppers and shoplifters are the same because they both go to the supermarket and take away groceries.


    4. SEO Destroys the Internet.
    SEO helps you find the most relevant content on the Internet. SEO allows us to find the best and most relevant content on the best sites. In the long run, this content establishes those particular professionals and businesses as authorities in their given industry and will, in turn, be ranked higher on Google and other search engines.

    5. SEO's are Sneaky & Shady Types.
    Like any profession, there are those who play by the rules and there are those that don't. When it comes to choosing someone to work with you on SEO don't go with anyone who can guarantee placement on the search engines. Why? Because search engines do not disclose their algorithms so none of us truly know how to ensure first page, first position placement. What we can guarantee is that we will do all the best practices and from there you should see results in time. SEO is not a light switch - it takes time to work so don't expect an overnight miracle.

     

    At the end of the day, SEO can be HIGHLY beneficial to your business when done right. Don't be an SEO hater. Learn to love SEO and how it can help your business. What do you like and dislike about SEO?
     

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    If you like this article, be sure to check out the following articles:

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    About TeamBishop: TeamBishop (Dawn Bishop & Leslie Whittaker) are Internet Marketing Consultants with ReachLocal Orlando. Our mission is to help you grow your business by increasing your leads and revenues and decrease unproductive advertising expenses through proven online marketing strategies. Give us a call at 321.422.6600 to schedule your free consultation. 

    Read our client testimonials to learn more!

    Author: Leslie Whittaker

    Partial content from: 10 Reasons Why SEO Haters Are Plainly Wrong

     

     

    ReachLocal Review: Benefitted Us Above & Beyond Our Investment

    Last updated 3 years ago

    Through ReachLocal, Peach Tree Inc. achieved customer acquisition goals with online markeitng. Using ReachLocal, they can measure and track their campaign results. Identify new business they are getting online and consolidate all marketing efforts into one single package for social media and web marketing.

    "With ReachLocal, we can measure and track the reuslts that we're getting and we can identify new business that we're landing and winning." - Bryan Clayton, Owner

    Some of the results Peach Tree Inc. achieved with ReachLocal's ReachCast service:

    • 242 Facebook fans
    • 249 Twitter followers
    • 1st page of Google ranking
    • 651 cast page views
    • #3 organic search ranking

    _________________________________________________________

    About TeamBishop: TeamBishop (Dawn Bishop & Leslie Whittaker) are Internet Marketing Consultants with ReachLocal Orlando. Our mission is to help you grow your business by increasing your leads and revenues and decrease unproductive advertising expenses through proven online marketing strategies. Give us a call at 321.422.6600 to schedule your free consultation. 

    Read our client testimonials to learn more!




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