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    Pay-Per-Click: Advertising Consumers Will Thank You For.

    Last updated 6 years ago

    Do you hate commercials interrupting your favorite TV show for a product you have absolutely no use for? Or radio ads that deter you from listening to your favorite songs just to play some gimcky ad for a service you won't remember two minutes into the next song?

    Most consumers are like you. They don't want to be interrupted and inundated with advertisements for something they don't even want.

    Unlike most advertising, pay-per-click advertising doesn't get in the way. You can keep watching your TV shows, listenig to your music or reading an online article - all without ever being disturbed.

    Pay-per-click (PPC) advertising, such as Google AdWords, are solutions and answers to questions that people are expressly looking for. They are the equivalent to visiting your dog groomer to get your dogs shaggy look updated or walking into a dry cleaner to get a stain removed. Instead of cringing at your ad, they'll welcome it because it's exactly what they are looking for. It is a solution to their problem.

    Text ads are perfectly targeted advertisements to an immediate desire someone is expressing. If they aren't searching for what you offer, you won't show up. That's why it converts so well for you. You don't waste money on consumers who don't even want your product. You only show up when someone clearly expresses interest and you only pay when someone clicks on your ad.

    This is a powerful form of advertising you just can't ignore. It targets consumers who at the buying phase in the Buying Funnel. Isn't that where you want to reach them? When they are ready to purchase your product or service. It's one of the reason that search engine advertising continues to rise each year.

     

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    Luckily, TeamBishop can help you with your pay-per-click advertising. We can get you in front of 98% of the places people are searching! Contact us today to find out how.

    If you or someone you know needs help with marketing their small businss online through search engine marketing,  pay per click advertising, total web presence, online reputation management , Internet advertising, and social media you can contact TeamBishop at ReachLocal in Orlando. We are Internet Marketing Consultants who help small business owners in the Orlanda area with their Internet marketing and advertising strategies through ReachLocal's proprietary technology.

    Search Gets Social: Google Using Social Data In Ranking

    Last updated 7 years ago

    A social media presence becomes even more important to your marketing plan in 2011 as search engines incorporate social media into their search engine rankings.

    Straight from the ReachLocal ReachCast blog, learn more about how a social media presence can boost your search engine ranking.

    "Social media remains a great way to connect with consumers online. But, it’s becoming a very important part of your overall web presence as well. In fact, social activity is increasingly playing a role in the way search engines organize and display information.

    According to a recent video from Matt Cutts on the Google Webmaster channel, Google is now using data from social sites as a signal in search ranking. Right now, you see this most in real-time search, but it is also factoring into web search."

    Read more about how search is going social on the official ReachCast blog.

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    If you or someone you know needs help with their online presence, search engine marketing or social media you can contact TeamBishop at ReachLocal. We are conveniently located in Orlando and help small to medium businesses with their Internet marketing strategies.

    Social Media for Dummies

    Last updated 7 years ago

    You've heard the buzz, you know the big game players such as Facebook, Twitter and YouTube but you still don't know why you should be involved in social media or maybe even exactly how it works, especially in relation to your business.

    When it boils down to the basics - social media = new opportunities to create and communicate with people that care (CommonCraft).

    CommonCraft has done an excellent job with providing a plain English version of how social media works and how it can improve your business.

     

    Here are the big take aways from the Social Media in Plain English video.

    • It's the unique and authentic conversations that bring people to your business.
    • Invite your customers to provide you reviews of your business. You'll be able to learn directly from customers to improve your business; and, those reviews are more influential than any advertisement you create.
    • Social media allows customers to find exactly what they want from people they know, like and trust.
    • Everyone has a chance to share their opinions around the world with blogs, podcasts, videos and social media websites.

    In an age when 90% of consumer buying decisions start online, can you really afford to not be part of the game? The choice is yours. What flavors will you make?

     

     If you or someone you know needs help with their online presence, search engine marketing or social media you can contact TeamBishop.

    2010: Year In Review

    Last updated 7 years ago

    From the Gulf Oil Spill and Haiti Earthquake to Republicans taking over the House to the death of Dennis Hopper and Leslie Nielsen - 2010 was a year of noticable achievement, milestones, tragedies and triumph. Check out Zeitgeist's 2010: Year in Review Video to what really happened in 2010.

     

    It definitely shows that with the bad that we are bombarded with on a daily basis, comes a lot of good. So take a moment and cherish your happy memories from 2010 and we push forward into 2011.

     

    If you or someone you know needs help with their online presence, search engine marketing or social media you can contact TeamBishop.

    90% of Consumer Buying Decisions Start Here

    Last updated 7 years ago

    As a business owner you're inundated with solicitors, consultants, advisors, staff, friends and a plethora of other "helpfuls" all telling you why you HAVE to have a web presence. Why you MUST be able to be found on the Web. But perhaps you're still unsure of why YOU have to hop on this digital tidal wave.

    Well, let's examine a few statistics. See if they shed some light on how the Internet can help you not only keep your business running in this recovering economy but flourish in it.

    • 90% of consumer buying decisions start on the web (Forrester Research 2007). Let's think about this. We're now in 2011. Four years ago 90% of consumer buying decisions started on the web, can't you imagine it being a bit more now? Aren't your current and perspective consumers most likely part of this percentage? Will they find you or will they find your competitors?
    • 93% of consumers believe companies should have a social media presence of some kind (Cone Business in Social Media Study). Do you Tweet? Get liked on a Facebook Fanpage? Well, like it or not - you need to. Your customers expect to be able to find you online and not just through search engines.
    • 40% of time online is spent on content sites - those geared toward community (Online Publishers Association). They are querying their friends on Twitter and asking for business recommendations and referrals on Facebook. Do you know what they're saying about you?

    As for what specific activities US adults perform online today:
    —90% send or read emails
    —88% use search engines
    —76% check the weather
    —75% buy a product
    —72% get news
    —66% to make or buy a travel reservation
    —60% to look for news or information about politics
    (According to April 2009 data from the Pew Internet & American Life project included in the Factbook.)

    Customer behavior is changing. We expect you to be online. We expect to be able to find you whether we are searching Google or searching Facebook. And unless we're a curent customer who is particularly loyal, we have no problem checking out your competitors if we can't find you. As Ann Handley, Chief Content Officer at MarketingProfs.com, states, "if you aren't publishing compelling content [online], you are increasingly irrelevant." Can you afford to become irrelevant?

    So what can you do?

    Well, I'm glad you asked. Online Publishers Association asked senior marketers which of their digital marketing components —search, email, display advertising, social networking, and mobile advertising—delivered the best results. Search engine marketing topped the charts at 33% with social networking coming in at 11%.

    Clearly, you have some great choices. From search engine marketing to creating quality content, you have plenty of options to utilize to increase your web presence so those consumers out there with money burning holes in their pocket for your products or services can find you and spend that money with you instead of your competitor.

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    If you or someone you know needs help with their online presence, search engine marketing or social media you can contact TeamBishop at ReachLocal. We are conveniently located in Orlando and help small to medium businesses with their Internet marketing strategies.




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