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    Social Media for Dummies

    Last updated 4 years ago

    You've heard the buzz, you know the big game players such as Facebook, Twitter and YouTube but you still don't know why you should be involved in social media or maybe even exactly how it works, especially in relation to your business.

    When it boils down to the basics - social media = new opportunities to create and communicate with people that care (CommonCraft).

    CommonCraft has done an excellent job with providing a plain English version of how social media works and how it can improve your business.


    Here are the big take aways from the Social Media in Plain English video.

    • It's the unique and authentic conversations that bring people to your business.
    • Invite your customers to provide you reviews of your business. You'll be able to learn directly from customers to improve your business; and, those reviews are more influential than any advertisement you create.
    • Social media allows customers to find exactly what they want from people they know, like and trust.
    • Everyone has a chance to share their opinions around the world with blogs, podcasts, videos and social media websites.

    In an age when 90% of consumer buying decisions start online, can you really afford to not be part of the game? The choice is yours. What flavors will you make?


     If you or someone you know needs help with their online presence, search engine marketing or social media you can contact TeamBishop.

    2010: Year In Review

    Last updated 4 years ago

    From the Gulf Oil Spill and Haiti Earthquake to Republicans taking over the House to the death of Dennis Hopper and Leslie Nielsen - 2010 was a year of noticable achievement, milestones, tragedies and triumph. Check out Zeitgeist's 2010: Year in Review Video to what really happened in 2010.


    It definitely shows that with the bad that we are bombarded with on a daily basis, comes a lot of good. So take a moment and cherish your happy memories from 2010 and we push forward into 2011.


    If you or someone you know needs help with their online presence, search engine marketing or social media you can contact TeamBishop.

    90% of Consumer Buying Decisions Start Here

    Last updated 4 years ago

    As a business owner you're inundated with solicitors, consultants, advisors, staff, friends and a plethora of other "helpfuls" all telling you why you HAVE to have a web presence. Why you MUST be able to be found on the Web. But perhaps you're still unsure of why YOU have to hop on this digital tidal wave.

    Well, let's examine a few statistics. See if they shed some light on how the Internet can help you not only keep your business running in this recovering economy but flourish in it.

    • 90% of consumer buying decisions start on the web (Forrester Research 2007). Let's think about this. We're now in 2011. Four years ago 90% of consumer buying decisions started on the web, can't you imagine it being a bit more now? Aren't your current and perspective consumers most likely part of this percentage? Will they find you or will they find your competitors?
    • 93% of consumers believe companies should have a social media presence of some kind (Cone Business in Social Media Study). Do you Tweet? Get liked on a Facebook Fanpage? Well, like it or not - you need to. Your customers expect to be able to find you online and not just through search engines.
    • 40% of time online is spent on content sites - those geared toward community (Online Publishers Association). They are querying their friends on Twitter and asking for business recommendations and referrals on Facebook. Do you know what they're saying about you?

    As for what specific activities US adults perform online today:
    —90% send or read emails
    —88% use search engines
    —76% check the weather
    —75% buy a product
    —72% get news
    —66% to make or buy a travel reservation
    —60% to look for news or information about politics
    (According to April 2009 data from the Pew Internet & American Life project included in the Factbook.)

    Customer behavior is changing. We expect you to be online. We expect to be able to find you whether we are searching Google or searching Facebook. And unless we're a curent customer who is particularly loyal, we have no problem checking out your competitors if we can't find you. As Ann Handley, Chief Content Officer at, states, "if you aren't publishing compelling content [online], you are increasingly irrelevant." Can you afford to become irrelevant?

    So what can you do?

    Well, I'm glad you asked. Online Publishers Association asked senior marketers which of their digital marketing components —search, email, display advertising, social networking, and mobile advertising—delivered the best results. Search engine marketing topped the charts at 33% with social networking coming in at 11%.

    Clearly, you have some great choices. From search engine marketing to creating quality content, you have plenty of options to utilize to increase your web presence so those consumers out there with money burning holes in their pocket for your products or services can find you and spend that money with you instead of your competitor.


    If you or someone you know needs help with their online presence, search engine marketing or social media you can contact TeamBishop at ReachLocal. We are conveniently located in Orlando and help small to medium businesses with their Internet marketing strategies.

    Social Media Revolution - Are You Part of It or Being Left in the Dust?

    Last updated 4 years ago

    Is social media a fad or one of the biggest shifts since the Industrial Revolution?

    Welcome to the social media revolution. Surely by now you've heard of how important social media is to your business growth but maybe you're still not sure why.Maybe you still aren't sure of why you need to Tweet, blog and or even have a Facebook Fanpage. Maybe you're just not sure how it can benefit your specific industry. Well let us help answer some of those questions for you.

    But let me ask you this one questions first: How different would your business look if there were thousands of brand evangelists online talking about you? If they were creating positive reviews and tweeting about your business with updates  that fill search engines with results that surround your keywords which then build customer loyalty that is sorely missed from your biggest competitors?

    Want to know the real benefits of using social media? Then you've got to watch this socialnomics video that clearly illustrates Social Media ROI.

    Here are just a couple facts to whet your appetite, for information that will make your taste-buds salivate over the business growth opportunities out there - watch the socialnomics video.

    Social Media Facts - Real Businesses, Real Results:

    • Gary Vaynerchuk grew his family business from $4 million to $50 million using social media
    • Blendtec quintupled sales with "Will It Blend?" YouTube videos
    • Dell sold $3,000,000 worth of computers on Twitter
    • Naked Pizza set a 1 day sales record using socail media: 68% sales from Twitter; 85% of new customers from Twitter

    The times are a-changing and you're either on the leading edge, cutting edge or trailing edge. Today when people want to find out information - they go straight to the Internet. Can they find you? If you're not putting that information online - who is? Like Jonathan Schwartz, CEO of Sun Microsystems, said, "If you're not part of the conversation, others will speak on your behalf." Do you know what they're saying? Would you like to?


    It's time you joined in on the conversation. And TeamBishop with ReachLocal Orlando has the perfect solution for your business - ReachCast!

    ReachCast Wins at Mashable Awards

    Last updated 4 years ago

    ReachCast Wins Mashable Award for Best Social Media Service for Small Business!

    We are excited to announce that ReachCast received the 2011 Mashable Award for Best Social Media Service for Small Business! As the top source for interactive marketing news and information, Mashable is a valued resource in the social media arena, and we are honored and excited to accept this award. To be selected as one of the year's top tech and innovation advancements by these awards, which this year received 1.3 million nominations and votes, is truly a privilege.

    "This recognition affirms our mission to bring an effective, affordable social media and web presence management solution to small business owners. We are passionate about helping small businesses evolve from having just a static web site to building a dynamic web presence that helps them get found and engage with customers where they are spending time online." (ReachLocal)

    Read more about the ReachCast Story and how it can help your business grow.

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