Last updated 5 months ago
There are many ways of enhancing the web presence for your business, but one that should be a MUST for the new year is claiming you Google+ Local page. You want to have an optimized Google+ Local Page, this will be very important to achieving a better web presence for your business.
Google + local page will be tied to you Google maps listing. Your Google+ local page will have similar features as the Google maps listing with some new features as well. Some of the features include your basic business information, photos and videos, reviews from your customers, and more, so it’s one of the top places consumers may see when they search for your business online.
You want to have your page 100% complete and make sure that it is owner verified. Owner-verifying your page is the first step in establishing that all the information listed on your page is current and valid. Next, populate your page with keyword-rich business information, content, and photos, to allow consumers to get an insight into your business. It will be very important to focus on asking current happy customers to leave you a review on your Google+ Local page so you can leave a lasting impression with consumers who visit your page.
If you are having a problem verifying your business’ Google+ Local page, there is help! Google is now providing a phone support for verification issues. You can actually now speak to a Google staff member located in the U.S. and get the support you need to help you verify your page.
There are few steps to take if you need this help. To initiate a call, go to Google Places for Business “I am having problem verifying my listing”. You will be asked to select and option of the verification method you have tried. Select the option “I tried PIN verification for a single listing” and indicate that you asked for a postcard and have waited 15 days. At the bottom of the form you will click a link to Call Us or complete the following form. Once you click the call us link it will take you to a page that asks for your name where you can be contacted. You should then receive a call within a few minutes.
If you would like some guidance on how to complete your listing, Download our free ebook to walk you through the process of claiming and optimizing your Google+ Local page.
For more information on how you can optimize your web presence, contact TeamBishop today! We specialize in helping local businesses create a robust web presence through social media and quality content
Last updated 6 months ago
After Google's three Penguin updates this year that severely affected the way your business ranks organically on their search engine results page, business owner's are scrambling to regain their hard sought status organically.
Penguin was the follow-up to the 2011 Panda update and sent a sock wave that changed how pages rank in Google in a dramatic fashion.
With these changes to Google and other search engines, one thing is clear: building a solid Web presence is critical to get found on search engines. One way to help build your Web presence is to create and optimize your social media pages to rank on the search engine results page. Why? Because the search engines are looking at how consumers interact with your business more so than what you say about your business.
Here are a few Web Presence Optimization tips the experts swear by.
CLAIM & OPTIMIZE YOUR SOCIAL MEDIA SITES.
Google, Yahoo! and Bing are all now placing more emphasis on social media sites when it comes to how you rank on search engines. And not just if you have a presence on social media sites but how involved are you and your customers on these sites.
The four main sites you want to focus on are:
And sites like Pinterest are certainly gaining traction as well when it comes to helping you rank higher organically.
Start by claiming a page or profile on each of these sites for your business, and then optimize each page to include a consistent use of your business name, link to your business website, and other important factors to help you get found via search. Here are a few resources to check out:
REGULARLY ENGAGE WITH YOUR AUDIENCE
If you haven't updated your Facebook business page since 2010, you aren't doing yourself any favors. Google's algorithm isn't just checking to see if you have claimed this page, they are also checking to see how much you are updating the pages and how much engagement you are getting from your fans and followers.
At least once per day, someone should be responding for your business to comments, retweets, mentions, and any type of engagement received on your Facebook fan page, Google+ page, Twitter page, or other social media page.
Respond reguarly. Engage often and post relevant, useful information at least daily.
PUT MORE EMPHASIS ON QUALITY CONTENT
Publishing quality content on the Web is a powerful way to get your business’ social media sites indexed by Google, Yahoo!, and Bing. But, what is quality content exactly, and how can you create it?
Create informative, interesting or entertaining articles that are geared toward your target consumers.
Post photos and videos.
Publish content regularly.
Point hyperlinks to relevant pages on your website.
Help build a robust, optimized web presence by claiming your social pages; posting fresh, quality content regularly; and by regularly engaging with your audience.
What type of social media posts and content have you had the most success with?
For more information on how you can optimize your web presence, contact TeamBishop today! We specialize in helping local businesses create a robust web presence through social media and quality content.
partial content and photos courtesy of ReachLocal ReachCast blog.
Last updated 6 months ago
When it comes to social media marketing, while I'd love to tell you that you can spend 5 minutes once a month and be successful with, you simply can't. There are no shortcuts for social media marketing.
What I can show you are 21 great tips for social media marketing that will help you create lasting relationships with your customers.
If you're looking to boost your social media marketing efforts follow the following great tips:
There are no shortcuts.
Position yourself to be an expert.
Have meaningful conversation.
Activity does not equal productivity.
Quality > quantity.
Keep it real.
Conversation is a 2-way street.
Connection doesn't imply permission.
Access doesn't equal entitlement.
Adaptability is essential.
Engagement and enrichment. Engage sincerely.
Use images and multimedia.
Always follow up with connections.
Mind your manners.
Patience is crucial.
Don't be an obsessive joiner.
What tactics have you found to be most successful for your social media efforts?
If you'd like more information on how to utilize social media effectively to market to your current customers, contact TeamBishop today. We can help craft a custom plan for you!
author: Leslie Whittaker
Last updated 6 months ago
Google+ Local pages for business matter.
People have always been able to connect with your business on Google as long as you had a dominant organic or pay-per-click presence but Google is making it easier than ever not only for people to find your business but interact with your business.
But let's talk about one of the main reasons that you need to focus on not only having a Google+ Local page for your business but why you need to manage it and continually update it with relevant, useful content and posts.
SEARCH ENGINE RANKING.
I've talked with a lot of local business owners and I know that the real estate at the top of any search engine results page related to their business is a piece of real estate they all aspire to posssess. And with the Penguin updates at Google, the rules of the game have changed when it comes to climbing the organic placement ladder.
The ranking of your website on search engines like Google is highly impacted by social signals. The algorithm includes social signals to assign rankings (ie placement of your website) on result pages.
Adopters of Google+ should expect better rankings for increased exposure.
But it's not just a matter of - if you build it, you will rank higher.
Yes, you must create a Google+ Local page and verify it so you show like you did when Google Places pages were all the rage. However, if you want to really maximize what Google+ Local can do for your business then you need to work on expanding your reach. Much like Facebook, you expand your reach by posting relevant, useful content. The type of content that I, your consumer, not only find interesting but also want to share with all my friends. I do this by +1-ing your posts. While this may not necessarily mean an extra sale every time someone +1's your posts, it does open the door for future opportunities to sell or promote your products/services. At the very least, you are building brand awareness about your business.
"Google wants users to spend time on their search site so they can sell advertising. It’s really quite simple. When Google looks at their investment in Google+, it is to help them achieve the objective of selling more advertising.
To do that, Google is leveraging the content we provide on Google+ to drive better search results … which is what users want … which means users do more search on Google … which means advertisers get better value … which means Google sells more advertising.
Google wants to provide more and more relevant search results to users. They are doing this first by highlighting Google+ content in search results. Google will continue to make very significant investments in improving search results and will leverage Google+ to make that happen."
If you want to see your business in the prime real estate on Google, take the time to create and manage your Google+ Local page for your business.
If you'd like a personal consultation on how you can leverage Google+ Local for your business contact TeamBishop today!
author: Leslie Whittaker
photo courtesy of ReachLocal.com
Last updated 7 months ago
"With ReachLocal, I can tell exactly at any given time what that return on investment is so that I know where my dollars are being best spent." Peter Fice, Executive General Manager.
Cerritos Nissan sees ROI with ReachLocal online marketing.
What made Peter Fice choose ReachLocal to market his car dealership online?
"Looking at [ReachLocal's] business model I can look at it and I can tell exactly at any given time what the return on investment is so now I know that my dollars are being best spent and I know that I have efficiencies. We can follow through from the point of a phone call, an Internet lead and then track it all the way through the CRM. But one of the things I have noticed is that it's really had a huge benefit on the fixed operations - our service business, our parts operation and our body shop business. And again I can do the exact same thing and measure every step along the way as to the effectiveness."
Not only does Peter Fice love the effectiveness of his ReachLocal campaign but he loves that he gets a true business partner in his ReachLocal Internet Marketing Consultant.
Here are some of the results of Cerritos Nissan's ReachSearch, pay per click, campaign:
Contact TeamBishop today to learn how ReachLocal can help you effectively and efficiently market your business online.