It's always been a hot topic in the SEM world as to whether or not you should bid on your business name keywords. Bidding on your name is proven to drive more clicks to your website at significantly cheaper costs. It can help you ward any competitors who may be bidding on your name as well. You are significantly more likely to show than they are since you are the most relevant to those keywords, pushing their ads down on the page. For more insights into bidding on your business name, check out this article, and for help formating a strong SEM strategy for your business, reach out to TeamBishop today!