Whether you love the social deal-making market because they offer you ridiculously amazing deals on products and services you can't live without or because they offer you the opportunity to expand your business' market share by offering unbelievable, occasionally even insane, deals, then you'll love knowing that ReachLocal welcomes DealOn as part of our ever-growing family of Internet advertising and social media engagement products and services.
Here's the official buzz about adding DealOn to the ReachLocal family: "Today we’re excited to announce the latest addition to the ReachLocal family: DealOn Media LLC, a local deals company. Founded in 2009, DealOn currently sources and manages deals for the DealOn.com site and several online media properties. And because DealOn already operates in nearly 20 markets across the U.S., they have plenty of knowledge and experience in the local deals space which we’re looking forward to delivering to new and existing clients (read more about ReachLocal & DealOn)."
But what does this mean for me - the small business owner?
Still not sure how the social deal-making market can help your business? Did you know that according to a recent article posted on MarketingProfs.com - 80% of surveyed consumers say they "feel exhilarated when they find a deal on something they want to buy," and nearly 60% pride themselves on finding the best deals, according to separate research from the Haas School of Business at the University of California at Berkeley.
Not only are consumers excited about it but they're purchasing these. What makes this an even better opportunity is the fact that most business owners still aren't see how amazing these deals can be for their business. Which means that odds are, your competitors have jumped on the social deal-making bandwagon yet. But you can and you can gain an unfair market share advantage (well, unfair advantage to them - a great advantage to your business and revenue growth).
Even if someone doesn't join in on the deal, you're still creating brand awareness if nothing else which is still fantastic. Maybe they can't purchase your deal today but that doesn't mean they won't do business with you down the road (and, most likely, at full-price).
You're also providing consumers with an incentive to share the deal and promote your business for you. (I've personally been guilty of tweeting and updating my Facebook status with amazing deals that I feel my friends and family should know about - and believe me, I'm not the exception to the rule - see the photo below). Facebook serves as the largest referral source for these group buying sites.
So, if you're still not convinced, give me a call, 321.422.6600 x113 - ask for Leslie. I'll share even more insight into how this type of marketing can truly benefit your business.
If you or someone you know needs help with their online presence, search engine marketing, pay-per-click advertising, total web presence, online reputation management and social media you can contact TeamBishop at ReachLocal in Orlando. We help small to medium businesses with their Internet marketing strategies through ReachLocal's proprietary technology.