Last updated 5 years ago
Have you noticed the changes recently to your old Google Places page?
If so, you're not alone. Google recently launched some major changes to Google Places, its local listing service now called Google+ Local.
Google+ Local, the new and hip version of Google Places, enables businesses to connect with existing and potential customers in a unique and more human way. Not only do these listings rank highly in organic listings and maps but they also have a new look and feel that mimics Google+ and allows for real-time updates much like Facebook.
Google+ now has 400 million users. With all those potential eyes, local business owners on the site need to put a stronger emphasis on their customer reviews. In fact, 67% of consumers online read reviews of businesses before making a purchasing decision, and 70% of consumers trust a business with a minimum of 6-10 reviews.
Here are 10 things you need to know about the Google+ Local reviews.
1. Reviews Lost Their Stars
2. Google+ Local Utilizes Zagat's Rating System
3. 10 Reviews are Need for Rating to Display
4. Reviews Sorted with New Relevancy System
5. Google+ Local Favors Reviews from Friends
6. Old Reviews Migrate to Your Verified Page
7. Old Star Ratings Integrate into Score But Don't Include a Review
8. Respond to Positive and Negative Reviews
9. Ask for Positive Reviews
10. Integrate Your Listing with a Google+ Business Page
With these pages not only showing for local search results on the first page of Google but also being integrated into Google+ verifying and managing your Google+ Local Page is now an absolutely critical component to any local businesses online marketing plan.
Make it easy for your existing customers and potentials customers to find you, learn about you and do business with you! Through your Google+ Local Page you can connect directly with customers, spread the word about your business online and utilize the page as an interactive hub for your business. And, most importantly, you can encourage happy customers to leave you loving reviews on this page so the world can see how amazing your business truly is.
Get a more detailed summary of each of the 10 things you need to know about Google+ Local reviews: 10 Things You Need to Know About Google+ Local Reviews.
Don't have time to manage this on your own?
Let TeamBishop and ReachLocal show you how we can help you manage your Google+ Local Page, generate positive reviews and have better organic visibility on your local Google search engine results page.
To learn more about optimizing your Google+ and Google + Local pages, check out our Google+ Local ebook.
partial content and image from ReachLocal ReachCast Blog.