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What is Retargeting?

Last updated 6 years ago

Are you tired of display advertising that targets everyone instead of those just interested in your products or service? Are you tired of having to pay the increasing pay per click prices to be visible when searchers are looking for you?

If so, then retargeting is the perfect online marketing medium for you!

Retargeting allows you to target consumers interested in your business through online display advertising. And, instead of targeting the masses (like traditional media like billboards, television and radio as well as online awareness display campaigns), with retargeting you will ONLY target people who have explicitly indicated through a search that they are in need of what you do or by visiting your website directly.

There are 2 forms of retargeting:

  1. Search Retargeting
  2. Site Retargeting


Search retargeting allows you to retarget searchers who have not been to your website but who have searched for the products or services you offer. As a result, search retargeting delivers your ad in front of qualified prospects as opposed to the general masses, most of which are not in the market for your products/services. 



Visitors to your website receive a cookie dropped on their browser which then prompt retargeted ads to display on other websites as that visitors surfs the Internet. As a result, you retarget consumers who visited your website but perhaps didn't turn into a qualified lead the first time they were on your website. It's a great way to create top of mind awareness and be there when that interested consumer is ready to make the final buying decision.



  • Actionable marketing (meaning qualified consumers can click on the display ad directly and be taken to your website)
  • Top-of-mind awareness
  • Increased opportunity to convert
  • No wasted money on consumers not interested in your products/services
  • Efficient and effective use of your marketing budget
  • Better ROI than traditional forms of branding

ReachLocal has announced the availability of ReachRetargeting™, an innovative online advertising solution that builds brand awareness with interested consumers by showing them a banner ad as they surf the Web. At ReachLocal, we've combined both forms of retargeting to create a cost-efficient, effective and powerful marketing product for your business. For more information on how retargeting can help your business contact TeamBishop today!



If you're ready to really grow your web presence and be a dominant business in your market, contact TeamBishop. Dawn Bishop and Leslie Whittaker have helped hundreds of local Orlando businesses establish a dominate web presence and generate high quality leads for their business.

Read TeamBishop's testimonials to see how we've helped some local Orlando businesses grow their business.


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