Google has been making some big changes that will definitely have an impact on how your business ranks within the organic search listings and how you can drive new customers to your business. No longer is your organic Google ranking only about your website content and keywords paired with the inbound links to your site. They are expanding how they determine your ranking to include your online reputation (such as reviews on Yelp and CitySearch) and social authority (such as your social media presence on Facebook and Twitter).
Straight from ReachLocal's blog, here are the ways Google is changing and how you can incorporate them to really drive new customers to your business.
"Google has been busy making some big changes over the last few months, and if you’re an SMB owner you should definitely be taking note. Why? Most of the new features, updates and changes specifically affect the local space with a focus on local businesses. ReachLocal GM & SVP of ReachCast, Alex Hawkinson, wrote about these changes in a two-part blog series a month ago, called Keeping Up With Google (Part One, Part Two).
Check out the presentation on SlideShare here."
If you or someone you know needs help with marketing their small businss online through search engine marketing, pay per click advertising, total web presence, online reputation management , Internet advertising, and social media you can contact TeamBishop at ReachLocal in Orlando. We are Internet Marketing Consultants who help small business owners in the Orlanda area with their Internet marketing and advertising strategies through ReachLocal's proprietary technology.