Looking for new business ideas in the new year? These 5 books make a great addition to any business owner's bookshelf. They're fantastic resources to utilize whether you're looking for business strategies, advertising ideas, managing your reputation, enhancing customer service and more.
1. The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, by David Meerman Scott. The rise of social media has catalyzed big changes in the marketing and public relations industries. Now, instead of relying solely on traditional media outlets or companies whose sole purpose is to push your message to the masses, business owners like you can contact receptive consumers directly via social media. In this book, you’ll learn more about how the Web drives new rules for marketing and public relations through case studies and real-world examples.
*This one happens to be a personal favorite of mine. Great resource.*
2. The Referral Engine: Teaching Your Business to Market Itself, by John Jantsch. The Duct Tape Marketing guru focuses on the trusted (and time-tested) technique of world-of-mouth referrals in this book. As most small businesses shift their attention (and ad dollars) from offline to online marketing strategies, Jantsch’s book is a good reminder that your word-of-mouth referrals can and should be included in that transition. With tips and how-tos on building a system that’s right for your small business, this book will guide you towards harnessing the cost-effective power of referrals in today’s digital age.
3. Carrots and Sticks Don't Work: Build a Culture of Employee Engagement with the Principles of RESPECT, by Paul L. Marciano. What keeps employees motivated and happy? In a word: respect. Here, Marciano explores the fundamental principle behind costly rewards and recognition programs to uncover more affordable ideas that are easier for small businesses to implement right away. Emphasizing the success of the team over individual performance is just one of the takeaways you’ll learn about to reduce turnover and low morale, so your employees remain focused, engaged and committed to winning as a group.
4. Rework, by Jason Fried and David Heinemeier Hansson. This isn’t your grandfather’s workplace. Or even your father’s. As a small business owner, you probably already know this. But how to adapt your day-to-day task list as well as your long-term strategies and approaches may remain a challenge. Written in a style and voice that recalls the authors’ company blog, Rework will encourage you to take a fresh approach on running your business in a 21st century workplace.
business owners to turn ideas into action.
5. The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything, by Guy Kawasaki. The co-founder of Alltop tackles the topic of how to start a business project right in this must-read for every entrepreneur. As the former marketing guru for Apple and a noted venture capitalist, Kawasaki’s unique background provides insight on every step of launching) or re-launching) major business undertakings. From putting together the perfect business plan to funding your big idea (with or without venture capital), The Art of the Start empowers
Some of my other personal favorites include Six Pixels of Separation by Mitch Joel. This a phenomenal book on how social media and the Internet is changing not only our personal lives but the businesses we own and interact with as well. And another favorite is Influence: The Psychology of Persuasion by Robert Cialdini. Awesome book if you want to learn more about how people think and our herd mentality.
What business books have you found to be the most helpful for your business?
(post courtesy of Angela Epley and the ReachLocal blog.)
If you or someone you know needs help with their online presence, search engine marketing or social media you can contact TeamBishop at ReachLocal. We are conveniently located in Orlando and help small to medium businesses with their Internet marketing strategies.