You've heard the buzz, you know the big game players such as Facebook, Twitter and YouTube but you still don't know why you should be involved in social media or maybe even exactly how it works, especially in relation to your business.
When it boils down to the basics - social media = new opportunities to create and communicate with people that care (CommonCraft).
CommonCraft has done an excellent job with providing a plain English version of how social media works and how it can improve your business.
Here are the big take aways from the Social Media in Plain English video.
- It's the unique and authentic conversations that bring people to your business.
- Invite your customers to provide you reviews of your business. You'll be able to learn directly from customers to improve your business; and, those reviews are more influential than any advertisement you create.
- Social media allows customers to find exactly what they want from people they know, like and trust.
- Everyone has a chance to share their opinions around the world with blogs, podcasts, videos and social media websites.
In an age when 90% of consumer buying decisions start online, can you really afford to not be part of the game? The choice is yours. What flavors will you make?