As social media becomes more prominent, will marketers shift all their attention from traditional marketing mediums to focus solely on these new marketing avenues? Will we see the demise of traditional marketing mediums such as radio, television and print?
No longer do consumers have to base the entirety of their decisions from the information given to them by businesses. Now, we easily type in a few key phrases and find real reviews from real people. We can converse directly we the companies who have already adopted social media as their new marketing avenue. And, we can make informed decisions based upon not only what a company tells us, but, more importantly, what we learn from other consumers and from authentic conversations with real people at the company. But with all this newfound technology and capabilities will traditional marketing outlets slowly die off?
Brian Hamlett, President of mPower Consulting believes that the new social media mediums won’t kill off traditional marketing avenues but they can endanger them. Hamlett states “Just like TV did not kill radio and video recorders did not replace TV shows, traditional marketing will not be replaced by the likes of social media marketing . . . unless they do not learn to adapt.”
And if you want to see how these new mediums are already changing the business landscape today - then watch Social Media ROI: Socialnomics (video below)
Ultimately, you have to go where the consumers go. If you are in charge of determining where the marketing budget will be spent take the time to converse directly with your clients and target audience. Discover where they go to for information regarding purchasing and service decisions. If your clients predominantly utilize the Internet for information then go with social media. If, however, they still rely on traditional marketing avenues then utilize those mediums instead. As long as consumers continue to look towards traditional marketing avenues for information and as long as those avenues continue to adapt then traditional marketing is here to stay.
ReachLocal's ReachCast blog "Keeping up with Google: 4 Critical Things Small Buinesses Should Do to Keep Up With the Changes" highlights some ways you can take advantage of this new digital landscape.
What are your thoughts? Do you think traditional marketing mediums will ever disappear completely? How do you think this shift in mediums has effected the way we market our brands? Will traditional marketing ever be the forefront way to market again?
(photo courtesy DeathofTraditionalMarketing.com)