The shopping frenzy, otherwise known as the holiday season, is upon us. Black Friday has already kicked off the holiday season with a bang and thousands of people in the Orlando community have already shown their support for their local businesses by shopping small on Small Business Saturday. And today, Cyber Monday closes out the trifecta of major shopping holidays. But there's no reason that you can't continue to capitalize on the opportunities out there this holiday season. While the shopping trifecta may have already gone by, there are still plenty of shoppers out there looking for great deals.
Here are 5 Tips to Help Your Local Business Connect with Local Shoppers:
1. Make Your Gift-Giving Opportunities Obvious
Big businesses spend millions of dollars letting us know all about their holiday deals, make sure everyone in the Orlando community knows that you offer amazing deals as well. Brainstorm seasonal promotions and gift-giving ideas specific to your business. Do you offer gift cards? Make sure you promote it not only within the store but utilize your social media endeavors to promote it as well. You could even offer the gift cards at discounted rates: spend $50 on a gift card that is valued at $75.
2. Optimize Your Local Listings
Google Places pages show up at the top of Google results, especially when searchers are looking for local options. Don't let this valuable online real estate go unused. Make sure your business listing on Google Places is claimed and optimized. Include key products and services, photos, videos and any special offers. Learn how to optimize your Google Places to get started.
3. Build Your Mobile Web Presence
Over 87% of smart phone owners use the Internet on their phones. Plus, 25% of smart phone owners use their phone as their primary device for accessing the Internet! Is your website mobile friendly? If not, you may be missing out on tons of potential business. Make sure local shoppers can access your website directly from their mobile devices so they can learn about you and find your business while they are out and ready to buy!
4. Share Unique Holiday Offers with Fans & Followers
Reward your loyal fans and followers on your social media networks by offering special offers that are only available to those who follow you on Facebook, Twitter and Google Plus. Remind your current fanbase about your local business and what you have to offer for holiday shoppers. Plus, it's a great way to encourage them to share your specials with their friends, family and social connections.
5. Get Customers Involved with Giving Back
For many local businesses, the holidays are also a time when they get involved in local giving. If you are such a business, get your customers involved. There are plenty of local organizations that take an array of donations during the holidays. Set up a collection box at your location. Provide your customers with the opportunity to give back to support our local Orlando community. Host a food drive, sponsor a charity event or just be a collection location for existing charities in need. There are plenty of Orlando organizations that are taking in donations this holiday season, some of them include:
These are just a few tips for connecting with Orlando's local shoppers. What ideas have you used in the past that have been successful for you?
Share your thoughts in a comment.
- We Heart Small Business: 5 Creative Social Media Holiday Ideas
- How to Set Up & Optimize Google Plus Local Busi
About TeamBishop: TeamBishop (Dawn Bishop & Leslie Whittaker) are Internet Marketing Consultants with ReachLocal Orlando. Our mission is to help you grow your business by increasing your leads and revenues and decrease unproductive advertising expenses through proven online marketing strategies. Give us a call at 321.422.6600 to schedule your free consultation.
Read our client testimonials to learn more!
Image and partial article courtesy of ReachLocal and Tiffany Monhollon.