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Do You Know What Powerful Advertising Medium Catches Your Potential Customer When They Are Looking For Your Services?

Last updated 7 years ago

"Competition is fierce. Advertising is expensive. More and more consumers are looking for products and services that fit their specific needs. The new digital channels give businesspeople unprecedented opportunities to share their insights, information, additional levels of customer service, and, most importantly, access to you and the brands you represent. But there's another shift in thinking that needs to take place, and very few people understand or talk about it.

Google, Yahoo! and Microsoft are making their billions from pay-per-click contextual advertising in their respective search engines. When you do a search using the Google search engine, you'll notice either colored sponsored search results at the top of the page or additional search results on the right-hand side of the page. Both of them say 'sponsored links,' meaning a business has bought a targeted keyword and appears when a user searchers for those specific terms.

It's powerful because you're 'catching' a potential consumer while he is in active search mode, and you only pay for that ad if the user clicks on it. (Granted, the system is so robust that if your ads are not converting into clicks, most engines will automatically boot you off the system.)

It's the perfect dream for advertising: Match your products and services up to the consumers who are looking for them.

Think about that for a minute.

How much money does your company spend on traditional advertising? It could be TV, print, radio, billboards, or whatever. Here's the budget process: 'Let's take out an ad in hoeps that some of our potential customers will see it, remember it, and then think of us if they're looking for what we're selling.'

During that process do you know how many thousands of people have searched online for information or pricing on the exact same products and services?

Are you there?

Thousands of potential customers are raising their hands every day saying, "Hey I'm looking for you!' and yet most businesses consider Google, Yahoo! and Microsoft's search engine marketing opportunities an afterthought. Most businesses would rather put their advertising dollars in media that are - pretty much - a hope and a prayer. Most businesses don't even know if their traditional advertising campaigns worked until they are over.

Most businesses are not present enough in the search engines and they're leaving big money (and clients) at the table (or for their competition). It's not that all of the search engines have figured out a better mousetrap for sales and marketing. It's that they've managed to place your message with potential clients when they're in the mood for them.

It's a sales funnel unlike any other.If you're wondering where the number-one source of traffic to your corporate website currently comes from, you don't have to bother to look at your Web analytics package. I can tell you right now: It is the search engines."

(courtesy of Mitch Joel's book Six Pixels of Separation)

And the great news is that Team Bishop can help you get those potential consumers when they are actively searching for your services! Contact us today to find out how.


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