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Local Business Grapevine: The Power of Word of Mouth

Last updated 6 years ago

Whether you like it or not, people are going to talk about your business – and you should want them to. Unlike twenty years ago, we’re not just standing around the water cooler chatting with 3-5 of our colleagues. Now we’re tweeting about your business, Yelping about what we liked and possibly didn’t or sharing information about your business via Facebook.

Welcome to the new age of word of mouth.

According to Google, there are over 2.4 billion conversations involving a brand every day in the U.S. Talk about powerful! As a local business, harnessing the power of word of mouth is an important way to build your business.  (ReachLocal | The Power of Word of Mouth for Local Business).

While the majority of brand conversations continue to happen offline, the Internet, particularly search, still plays a vital role in these word of mouth conversations between consumers. The Internet functions as a top information source motivating and informing these conversions.

Think about your last brand conversation with a friend or family member. Did your conversation initiate because of an article you saw or shared online? Was it because of an online video you watched that you couldn’t wait to share? And what about a conversation that a friend initiated with you? Did you search for more about that brand following your conversation?

With all the time we spend online, we are constantly interacting with brands whether we are aware of it or not. As a result, these brands naturally make their way into both our online and offline conversations.

Are consumers able to find your brand during and after these conversations?

Is your brand proactive and visible online to help fuel these word of mouth conversations?

Is your business web presence optimized so you even show up in these searches?

Are you creating content that consumers want to talk about?

It’s important to think about these questions. And it’s crucial to have a web presence optimization strategy for your local business. Make sure that your brand is visible in the places that people are searching, surfing and socializing before, during and after these conversations. It’s time to get people talking about you!

What have you done to get people talking about your business?

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Author: Leslie Whittaker (part of TeamBishop)

TeamBishop is your local Internet marketing consultants with ReachLocal Orlando. We are experts in online marketing for local business which includes managing your reputation, engaging consumers with social media, optimizing your web presence and establishing yourself as an industry leader. To learn more  contact TeamBishop today.

Photo: courtesy of ReachLocal and video still from Google Business video: Word of Mouth and the Internet.

Not only is the Internet a leading source of information to motivate conversations, it is also the number one source that people turn to during and after conversations to gather more information about your brand. In fact, Google searches directly inform 146 million brand conversations every day.

 

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