Yes, you are your own brand whether you work for yourself, own a business, are a minion in a large corporation or have no job at the moment. You are, indeed, a brand. Contrary to popular belief, a brands are not just a visually appealing logo, clever slogan, carefully crafted website or slick letterhead. Brands are living, breathing entities. While a company may be “branded,” the heart and soul of the company’s brand are people. But why, you may be wondering, should I focus on branding myself?
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