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The Mobile Movement: Why Your Business Needs to be Mobile Friendly

Last updated 7 years ago

What you probably already know is that we - me, you and potential customers - are using smart phones. What you may not know is how they are using smart phones to find your business, visit your business and make purchasing decisions.

Smart phones have become so important to our lives that 1 out of 3 of us would give up chocolate just to keep using our smartphones.

Not only are the important for making phone calls, surfing the web, and socializing on social networks, smart phones have become the ultimate shopping companion.

Do you know how many smart phone users use their phone while shopping?

Do you know why we use our smartphones while shopping?

More importantly, do you know how many smart phone shoppers made a purchase based on their smartphone search?

Watch Google's The Mobile Movement: Understanding Smartphone Consumers video to learn why your business has to become mobile friendly.

These findings come from research conducted at the end of 2010 among 5,013 US adult smartphone Internet users. Google commissioned this research with the objectives to better understand how smartphones are used in consumers' daily lives and how smartphones have influenced the ways consumers search, shop and respond to mobile advertising.

To learn more about Google's research and more mobile search trends, visit Google Think Insights.

Mobile's not the future, it's right now! Stick with us to keep pace with the mobile movement.


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