Is Your Business Mobile Friendly? It Should Be Because 43% of Mobile Searchers Walk Through Your Door.
The rise of smart phones is creating smarter consumers. Our smart phones are always on, always with us and allow us to always be connected.
In 1 week:
- 81% of us browsed the Internet
- 77% of us used a search engine
- 48% of us watched a video
- 63% of us accessed a social network site
ALL on our smart phones!
I don't know about you but I did most of those just today on my phone. As we use smart phones more and more they are becoming our ultimate shopping companion and they are transforming us into more savvy consumers. And there's no question that locally targeted content and advertising is highly valuable to mobile searchers which is why your business needs to be mobile friendly. With mobile device usage rising faster than all other media otulets, having the ability to reach mobile consumers should be a high priority for your business.
A recent study from AT&T confirms that the correlation between local and mobile is a powerful thing, citing that 43% of mobile searchers “walk through the door” of a local business discovered via mobile search. Of those, 22% make a purchase. (ReachLocal blog: 10 Things You Didn't Know About Mobile)
If that's not reason enough to start focusing on becoming a mobile friendly business, here are 10 more reasons to optimize your web presence for the mobile consumer.
- 63.2 million people in the U.S own smartphones. This is a 60% increase from the number of smart phone owners in 2009.
- By the end of 2011, smart phones will dominate the cell phone market in the U.S by overtaking feature phones.
- iPhones dominate the smart phone market with over 25% marketshare and over 100 million iPhones sold since June 2007.
- Mobile engagement doesn't only come from smart phones. Over 15 million iPads were bought last year.
- Bing gets a higher-percentage of mobile searches than Google. Google draws 33% of local mobile searches while Bing gets 53% local mobile searches.
- 40% of Google Maps usage is now mobile with over 150 million mobile users.
- Search isn't the only thing that's going mobile. More than 250 million active social users currently access Facebook through mobile and 40% of all Tweets are made from mobile device.
- The average iPhone users only spends 45% of his on-device time making phone calls. That means over half of smartphone time is spent using apps, email and the mobile web.
- In 2010, the average user spent 50 minutes per day using a mobile device. Mobile devices are now eating up time previously spent on print media like newspapers and magazines.
- Estimates say mobile web use will surpass desktop Internet use by 2015. This includes the use of web-enabled devices such as smartphones, tablets, GPS systems and e-readers.
But what do all of these mobile statistics mean for you as a consumer and as a business owner?
As a business owner, it means you need to make sure your business can be found on mobile devices. If 43% of mobile device searchers are "walking through your door" and 22% of those are making a purchase can you really afford to miss out on those business opportunities?
How has becoming mobile friendly helped your business? What types of results have you seen and through what mediums are you seeing the most results.