Last updated 14 days ago
If current trends continue, marketing dollars spent on display advertising will surpass the amount spent on PPC campaigns in 2016. Display can be a very powerful tool in your digital marketing toolbox. Are you taking advantage of display for your business?
Last updated 16 days ago
It's true! You can reach a point of diminishing return your PPC campaign. Yes, sure, you can throw a lot of money at PPC and there is plenty of search to spend that money unless your services a very niche. But, there is a point where you are wasting a lot of those dollars purely on placement or in a bidding war with either a mega-corporation with seemingly limitless marketing budgets or any number of local businesses who may be vying solely for that #1 spot. Basically, you reach that point where your cost per click (CPC) becomes too high that it spends your budget out too quickly or just spend WAY more money than you intended. Then, the worst part starts - the cost per acquisition from your PPC campaign begins to rise, fueled mostly by these higher CPCs.
We have this discussion often with our clients. Finding the middle ground of where your PPC ads show well on the page (not always #1, 2 or even 3), CPC is controllable, and the marketing budget required isn't as significant of an investment for you. It all comes down to getting the balance between spending the right amount to get you the clicks and subsequently leads versus spending too much and throwing money away on CPC.
Additionally, as this article from Search Engine Land points out, the additionally budget from PPC may be better spend on other supporting digital marketing campaigns, such as display, social media, & SEO. Many of these other medium can give your PPC campaign a boast (almost like providing it "insurance") and also build awareness for your business. It all comes around full circle for you.
TeamBishop can help you find that perfect balance and consult with you to find the best mix of your digital marketing dollar to support your goals in driving new leads. Give us a call today at 407-920-7395!
Last updated 28 days ago
This is an interesting development concerning Yahoo's search results and PPC. While Yahoo still has ties to Bing, they recently inked a deal with Google to provide some organic and PPC search results. You can read some of the details here. How will this affect Yahoo search? It's a bit too early to say but we'll be on the frontline to let you know.
Last updated 1 month ago
People are increasingly using their mobile devices for communication, social media, entertainment, and all of their needs that may arise. Research shows on average we check our phones 150 times a day. That's a lot of time and a lot of attention being directed at our phones! Are you there when a customer has a micro-moment and they are looking for you? Check out this guide from Google to find some insight into these micro-moments and how the shift to mobile may affect your business. If you need help getting in front of these mobile users, reach out to Team Bishop for a comprehensive mobile marketing strategy custom tailored to your business.
Last updated 1 month ago
Your online reputation is important for your business for a number of reasons. Check out these 10 stats that show why!