Last updated 1 month ago
The face of marketing has changed. For those of you who so lovingly embraced and continue to embrace the more traditional forms of marketing such as television, print and radio, you may not even know what the new landscape of marketing looks like nor the unlimited ways it can dramatically boost your business growth.
And let's be honest, how many of your traditional marketing strategies generate the same return on investment that they did fifteen or even ten years ago? Are they really ?producing the results you want/need?
How about a way to reach niche buyers directly with targeted information that costs a fraction of what big-budget traditional advertising costs? Say hello to the Internet and Internet advertising, marketing and public relations.
Before we start talking about how to get more customers via Internet marketing let's first examine the old rules of marketing. In "the New Rules of Marketing & PR" David Meerman Scott lists the following as the old rules of marketing:
- marketing simply meant advertising (branding)
- advertising needed to appeal to the masses
- advertising relied on interrupting people to get them to pay attention to a message
- advertising was one-way: company to consumer
- advertising was exlusively about selling products
- advertising was based on campaigns that had a limited life
- creativity was deemed the most important component of advertising
- it was more important for the ad agency to win advertising awards than for the client to win new customers
- advertising & PR were separate disciplines ran by different people with separate goals, strategies and measurement criteria
No longer are these true. The Internet transformed the rules of marketing and if you want your business to thrive, you must transform your marketing strategy. With the Internet, you have an abundant amount of opportunities that never existed with traditional marketing and advertising mediums.
Are you ready to learn how to get more customers using a new Internet-focused marketing strategy?
Scott lists the following as the new rules of marketing and PR:
- marketing is more than just advertising
- PR is far more than just a mainstream media audience
- you are what you publish
- people want authenticity, not spin
- people want participation, not propoganda
- instead of causing one-way interruption, marketing is about delivering content at just the precise moment your audience needs it
- marketers must shift their thinking from mainstream marketing to the masses to a strategy of reaching vast numbers of underserved audiences via the web
- PR is not about your boss seeing your company on TV - it's about your buyers seeing your company on the web
- marketing is not about your agency winning awards - it's about your organization winning business
- the Internet has amde public relations public again after years of almost exclusive focus on media
- companies must drive people into the purchasing process with great online content
- blogs, online video, e-books, news releases and other forms of online content let organizations communicate directly wtih buyers in a form they appreciate
- social networks allow people all over the world to share content and connect with the people and companies they do business with
- on the web, the lines between marketing and PR are blurred
The Internet offers unparalleled opportunities for you to get new customers at a fraction of the cost of traditional advertising.
Interested in knowing what some of those opportunities are? Call me to schedule your free consultation with a team of highly specialized and highly successful Internet marketing consultants. Give us 15 minutes and if we can't show you an Internet marketing strategy that helps you achieve your goals, you can kick us to the curb. We guarantee we won't waste your time. And if nothing else, you'll learn a lot in the process. Call TeamBishop today at 321.422.6600 x122.
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About TeamBishop: TeamBishop (Dawn Bishop & Leslie Whittaker) are Internet Marketing Consultants with ReachLocal Orlando. Our mission is to help you grow your business by increasing your leads and revenues and decrease unproductive advertising expenses through proven online marketing strategies. Give us a call at 321.422.6600 x122 to schedule your free consultation.
Read our client testimonials to learn more!
Author: Leslie Whittaker
partial content from David Meerman Scott's "The New Rules of Marketing & PR"
images courtesy of inhabitat.com and tumblr.hernanstocke.com
Last updated 1 month ago
"In 25 years, U.S. wireless market penetration of mobile devices climbed from less than 1 percent in 1985 to 38 percent in 2000 to 96 percent today" (
Go Mobile).
- Smart phone sales recently surpassed PC sales and the gap is growing.
- Tablet sales are expected to double from 64 million in 2011 to 104 million in 2012.
- 91 percent of all mobile phone users have their phones within arm's reach 24/7.
According to the 60 Second Marketer, there are 6.8 billion people on the planet, 4.0 billion own a mobile phone. Do you know how many own a toothbrush? 3.5 billion. Yeah, more people own a mobile phone than own a toothbrush.
Welcome to Screenapalooza where people view your emails, landing pages, blogs, videos and more on platforms of various sites, shapes and functionality, often using their mobile devices to triage their inboxes, states
Silverpop.
Based on these statistics, it should be clear why one of the hottest marketing trends in 2012 is designing for multiple devices - particularly mobile devices. You need to provide your mobile users with an experience that is both prompt and user-friendly. Yet, most of us, consumers, have a less-than-rewarding visual experience on our smartphones. And with our increased usage of our mobile phones our patience decreases resulting in deleted unopened emails, shopping cart abandonment, high landing page bounce rates and deserted web pages.
- Keep information succinct.
- Make directions and phone numbers easy to find and utilize click to call icons for easy dialing.
- Minimize file sizes to maximize load times.
- Design with the fingertip as the mouse in mind.
- Use extensible hypertext markup language (X-HTML) when programming your website to ensure that any web browser will be able to render your site optimally.
- Make your mobile website searchable and findable.
- Create simple layouts.
- Encode your standard site to automatically recognize and transfer mobile users to your mobile site.
- Provide information in a manner that is quick, clear and concise.
Like it or not, mobile marketing is here to stay. And if you're not enabling potential customers to easily find your business and interact with your business via mobile, then you are missing out on HUGE opportunities.
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Like this article? Then be sure to check these out.
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About TeamBishop: TeamBishop (Dawn Bishop & Leslie Whittaker) are Internet Marketing Consultants with ReachLocal Orlando. Our mission is to help you grow your business by increasing your leads and revenues and decrease unproductive advertising expenses through proven online marketing strategies. Give us a call at 321.422.6600 x122 to schedule your free consultation.
Read our client testimonials to learn more!
Author: Leslie Whittaker
?partial content from: Go Mobile by Jeanne Hopkins | 7 Marketing Trends to Watch in 2012 by Silverpop
image courtesy of: mobileonlinemarketing.com
Last updated 1 month ago
Did you know that even if you have the number one organic listing on Google and other search engine results pages, paid search (pay per click/sponsored ads) increase clicks to your website.
According to
new research from Google, 50% of clicks on a business' search ad are "incremental" meaning they would not be replicated in the organic search results if your paid ad did not appear on the page. Having top organic placement doesn't mean you shouldn't invest in pay per click advertising. Drive a significant lift in site visits by incorporating search engine advertising into your Internet marketing strategy.
This
infographic from Google illustrates the lift in clicks from the search engine results page when paid search ads appear in addition to organic listings.
This Google study depicts the importance of not only having prominent organic ranking but also establishing a prominent presence within the sponsored listings of search engine results. Implementing both into your Internet marketing strategy drives more traffic to your website and ultimately boosts your revenue growth.
How is your business balancing search engine advertising and search engine optimization to create a dominant web presence?
Interested in learning how you can start your pay per click campaign to drive more visitors to your website and leads to your business? Ask me how. We specialize in Internet marketing and pay per click advertising.
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About TeamBishop: TeamBishop (Dawn Bishop & Leslie Whittaker) are Internet Marketing Consultants with ReachLocal Orlando. Our mission is to help you grow your business by increasing your leads and revenues and decrease unproductive advertising expenses through proven online marketing strategies. TeamBishop manages over $1.6 million annually in local business marketing budgets so when you work with us you know you are in experienced hands. Give us a call at 321.422.6600 x122 to schedule your free consultation.
Read our client testimonials to learn more!
Author: Leslie Whittaker
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partial content from: ReachLocal article by Tamara Weintraub
image courtesy of: Google Research Blog
Last updated 1 month ago
Where we once stood idle in lines at the grocery store perusing the advertisements in magazines, reading a book on our morning subway commute or people watching outside the movies waiting for a friend who is running late, today's consumers don't sit idly by. In spare moment's they check their email, shop on Amazon, surf the web, watch videos on YouTube or socialize on Facebook and Twitter all from the convenience of their iPhone or iPad.
Even while we sit in the comfort of our own home eating dinner or watching television, more often than not we are simultaneously browsing the latest news stories with the swipe of a finger. But you don't have to believe me.
Jeanne Hopkins, Vice President of Marketing at Hubspot, even states about
mobile marketing that "it's a once-in-a-generation shift in the way consumers connect with brands. And it's going to have greater impact than radio, TV, and the personal computer - combined."
But how do YOUR consumers utilize their devices and how can you capitalize on the opportunities presented by each of the different ways we, your consumers, engage with our many devices?
Let's start with our home computer usage.
When sitting in front of my home computer, I'm typically looking for easy navigation and more in-depth information such as product reviews and detailed product related content. At home, on my large desktop screen, I'm more likely to do extensive research and ignore advertising as I peruse content specific to my search inquiries. And the content, products and services I'm looking for may or may not be local in nature.
Smartphone Usage.
Typically, when I'm searching on my smartphone, I'm on the go. Odds are I'm walking into a business, looking for a specific business or service close to my location or impatiently waiting in line at a retail store. When it comes to searching on my smartphone I'm more likely looking for quick information, local businesses or checking my email or socializing on social media. My smaller (tiny really) screen makes it more difficult to read detailed information and the load time for your website is a crucial factor in terms of whether or not I do business with you, or even, for that matter, give you 15 seconds of my time. Because, frankly, 15 seconds is about all I have.
What about tablet usage (aka iPads)?
A recent Nielsen survey showed that tablets had the highest proportion of people using the device while watiing television: 40%. Typically, I (the consumer) reserve my tablet for more leisurely acitivities like game playing, browsing, shopping and content consumption. Activities high on my list are watching video, reading books, searching for info, emailing and shopping. I'm also more likely to pay attention to advertisements when using my tablet.
Here are a few more fun facts:
- 85% of mobile devices are web enabled
- 1 in 3 mobile searches have local intent
- Mobile search, according to Google, has increased 400% in 2011 versus 2010
Let's keep it simple today. The first step in mobile marketing: create a mobile optimized website.
Why? So that no matter what device I am searching for you on, I can easily find you and give you my business.
What strategies do you plan on using to make your business more mobile friendly? Have you seen any done by other businesses that you thought were really genius?
Leave your thoughts in a comment.
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Like this article? Then be sure to check these out.
______________________________________________________
About TeamBishop: TeamBishop (Dawn Bishop & Leslie Whittaker) are Internet Marketing Consultants with ReachLocal Orlando. Our mission is to help you grow your business by increasing your leads and revenues and decrease unproductive advertising expenses through proven online marketing strategies. Give us a call at 321.422.6600 x122 to schedule your free consultation.
Read our client testimonials to learn more!
Author: Leslie Whittaker
?image courtesy of conversionpipeline.com
?partial content courtesy of Jeanne Hopkins in "Go Mobile"
Last updated 1 month ago
Would you propose marriage on a first date?
Probably not. Not if you expect good results.
"Just like a courtship, if you are going to pop the question there will have been a lot of previous requests, starting with 'would you like to go out for a drink? Maybe Friday?' This gives the other person time to find out enough about you to know whether you are likely to fulfill his or her needs. Experiences on the web are no different."
You definitely want to ask for the conversion (ie phone call, form submit) but you don't want to ask for it too early or you'll get the same type of results that you would if we just met and you asked me to marry you.
As Ben Hunt discusses in "Convert! Designing Websites to Increase Traffic and Conversions," imagine that your conversion point sits on top of a hill. Your job is to lead your visitors up a steady climb. If it is too steep, your visitors may not have enough forward momentum to finish the last vital step. You must take them through a sequence of awareness to ensure your visitors make it to the top of the hill and make that conversion.
This is one of the reasons you can't make your website all about you and the fancy features of your products/services. Focus on how your product/service benefits your potential customers by answering the question they really want to know "what's in it for me?"
Clean up the path up your hill. Make it an easy path for your website visitors to follow.
Let me get to know your business and, most importantly, let me know what's in it for me and when you do propose, I'll say "yes!"
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About TeamBishop: TeamBishop (Dawn Bishop & Leslie Whittaker) are Internet Marketing Consultants with ReachLocal Orlando. Our mission is to help you grow your business by increasing your leads and revenues and decrease unproductive advertising expenses through proven online marketing strategies. TeamBishop manages over $1.6 million annually in local business marketing budgets so when you work with us you know you are in experienced hands. Give us a call at 321.422.6600 to schedule your free consultation.
Read our client testimonials to learn more!
Author: Leslie Whittaker
partial content from Ben Hunt
image courtesy of: sodahead.com
